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#Jaguar

Concepts
The Internet Can’t Stop Comparing The Controversial Jaguar Type 00 Concept With The New Audi TT

The Internet Can’t Stop Comparing The Controversial Jaguar Type 00 Concept With The New Audi TT

Fresh leaks of the Audi TT Moment 2.0 concept have set off a wave of comparisons with Jaguar’s polarizing Type 00. Both coupes embrace minimal EV design, sparking debate about originality and raising questions about whether the industry is entering a “less is more” era.

By Hugo Mattson
Stories
Jaguar Goes to Party in China with a Non-Electric Car for Its 90th Birthday

Jaguar Goes to Party in China with a Non-Electric Car for Its 90th Birthday

Jaguar is marking its 90th anniversary with the XFL 90th Anniversary Collector’s Edition — a China-exclusive, long-wheelbase sedan powered by petrol engines, arriving just before the brand’s all-electric future begins.

By Hugo Mattson
Misfires
Jaguar’s 97 Percent Sales Plunge Isn’t the Full Story—but the Rebrand Fallout Is Hard to Ignore

Jaguar’s 97 Percent Sales Plunge Isn’t the Full Story—but the Rebrand Fallout Is Hard to Ignore

Jaguar’s European sales dropped 97.5 percent in April 2025—but the numbers reflect more than just market rejection. A production halt, product gap, and controversial rebranding strategy all converge in a high-stakes reset for the iconic British brand.

By Hugo Mattson
Restomod
What If Jaguar Had Gone All-In? ECD Builds the E-Type They Never Did

What If Jaguar Had Gone All-In? ECD Builds the E-Type They Never Did

ECD Automotive’s Jaguar E-Type GTO restomod reimagines the iconic GT with V12 power, modern amenities, and hand-built craftsmanship—without losing the essence of the original.

By Hugo Mattson
Electric Vehicles
Why BMW's Successful EV Strategy May Threaten Jaguar's EV-Exclusive Plans

Why BMW's Successful EV Strategy May Threaten Jaguar's EV-Exclusive Plans

BMW’s balanced EV strategy is thriving in 2025, while Jaguar’s EV-only gamble raises tough questions amid global uncertainty and rising Chinese competition.

By Hugo Mattson
Restomod
Callum’s Love Letter to the Jaguar E-Type: Classic Curves, Modern Mischief

Callum’s Love Letter to the Jaguar E-Type: Classic Curves, Modern Mischief

The 2025 Callum E-Type restomod is not a reinvention — it’s a respectful, borderline obsessive reimagination. Ian Callum brings Jaguar’s icon into the now, one transparent console and red leather stitch at a time.

By Hugo Mattson
Misfires
Tariff Timeout’s Over: Jaguar Land Rover Ships Back Into the Game

Tariff Timeout’s Over: Jaguar Land Rover Ships Back Into the Game

Jaguar Land Rover resumes U.S. exports after a temporary halt triggered by Trump-era tariffs, signaling a recalibrated trade strategy and renewed market focus.

By Hugo Mattson
Blog
Jaguar Revives E-Type with New Factory Parts as Brand Pivots Toward EV Future

Jaguar Revives E-Type with New Factory Parts as Brand Pivots Toward EV Future

Jaguar Classic is bringing the iconic E-Type back to life with brand-new factory-built panels and restorations. As the brand shifts toward electric-only models by 2025, this heritage-driven move keeps enthusiasts engaged and business diversified.

By Hugo Mattson