Mercedes Builds a Real AMG GT for Brad Pitt’s Fictional F1 Team

• AMG Meets IMAX – Mercedes' APXGP Edition is a daring coming together of the automaker and Brad Pitt's new Formula 1 film.

• Ultra-Rare Status – With just 52 being sold worldwide, the GT 63 APXGP is firmly a collector's showpiece.

• Marketing Through Mythology – Mercedes shows that the linking of narrative and product design can be a compelling form of modern car branding.

Fast, Gold, and Imaginary: Mercedes' AMG GT 63 APXGP Edition Is a Track-Ready Tribute to Brad Pitt's F1 Fantasy

Where Formula 1 meets Hollywood, the result is not just drama—it's design. And Mercedes-AMG, never one to let this moment go, has stepped into the spotlight with a film-inspired variant of its red-hot GT 63 4-Door Coupe. Say hello to the AMG GT 63 APXGP Edition: a limited-production paean to Brad Pitt's forthcoming F1 film, built not for the track but for garages that worship at the altar of exclusivity.

Only 52 of this black-and-gold beast will ever hit the light of day—each a collector's dream and a rolling Easter egg from the realm of fantasy that is the movie. And no, the "APXGP" paint scheme isn't a new F1 team—it's the fictional team Pitt races for in the as-yet-untitled Formula 1 blockbuster opening in June.

This isn't just a publicity stunt. It's a demonstration of how carmakers like Mercedes are perfectly aware of how to mix cultural cachet with automobile engineering. Let's take apart the subtleties of this dazzling (and somewhat hyperbolic) launch.

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Technical Foundation: The AMG GT 63 Platform Redesigned

Underneath the show-stopping paint job is already-stunning Mercedes-AMG GT 63 4MATIC+, driven by a 4.0L twin-turbo V8 engine making 577–585 horsepower (source-dependent). What APXGP Edition has is not a performance boost, but a styling transformation worthy of a Hollywood movie poster.

Exterior and Interior Design: A Study in Cinematic Flair

The car's design is an unabashed blend of motorsport aggression and movie-star style. Matte black paintwork is interrupted by the use of hand-finished gold trim—on the grille, front fenders, door sills, even the 21-inch forged wheels. Brake calipers are gloss black, with a ceramic-carbon braking system as standard.

Mercedes includes the Carbon Fiber Exterior Package, Aerodynamics Package, and the AMG Extended Night Package—tombstone offerings usually only available as standalone options—to give the coupe a more visually combative and cohesive personality.

Inside, the styling theme continues: Nappa leather and microfiber seats embroidered in gold, gold-accented carbon-fiber trim items, and backlit black door sills with gold lettering. A serialized badge on the center console—"1 of 52"—recognizes the exclusivity of the vehicle and its connection with the movie's fictional F1 team.

2025 Mercedes-Benz AMG GT APXGP Edition Image Gallery

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Mercedes in the Movies: Brand Strategy, Not Just Sponsorship

The new Formula 1 movie is not your typical film. Directed by Joseph Kosinski (Top Gun: Maverick) and Jerry Bruckheimer-produced, it stars Brad Pitt as a veteran driver who emerges from retirement to guide a younger driver, Damson Idris. F1 legend Lewis Hamilton, co-producer, is on site to make sure that the sport is represented truthfully.

Mercedes' input is far more profound than product placement. The company supplied a series of cars for use on screen and created the APXGP Edition as a tangible expression of the world depicted in the film. Speaking to the press, Michael Schiebe, Chairman of Mercedes-AMG GmbH, stated:

"With the APXGP Edition, we created a limited production of GTs that combine the excitement of AMG with F1's filmmaking."

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Strategic Positioning: Where Cultural Capital Converges with Engineering

The APXGP Edition takes its mechanical DNA from the standard GT 63 S but is meant for a symbolic purpose rather than technical. It's Mercedes taking a longer view here—utilizing storytelling as a means of amplifying brand equity.

In a world where status is acquired through engineering or exclusivity, the APXGP Edition accomplishes both—and does it on an anthropological level. It's a car designed to be talked about, photographed, and remembered, whether it ever crosses a racing track.

Where Ferrari depends on tradition and McLaren on novelty, Mercedes demonstrates comfort in storytelling branding—using Hollywood as a setting, rather than a prop.

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Summary: A Limited Edition Coupé That Defies Reality and Reality Television

It will be a symbol of belonging—half car performance, half movie souvenir—for 52 buyers. For the collector, the cinephile, or whoever enjoys the notion of branding by design, the AMG GT 63 APXGP Edition is one of the more innovative hybrids of Hollywood and the dealer's lot lately.

As Brad Pitt's on-screen persona enters the fantasy F1 grid, this specialty AMG will be waiting in the wings—and perhaps more importantly, in driveways of those lucky enough to receive one