A Young Designer’s Take on a Future Mercedes Performance Car

• Low, wide Mercedes performance concept with realistic sports car proportions.

• X-shaped LED lighting replaces the traditional grille for a modern identity.

• Clean, restrained design focused on stance and surface control.

A Young Designer's View of a Future Performance Model for Mercedes Benz

When you view a large number of student and independently produced automotive design concepts, you begin to see some similarities. Large wing attached to the vehicles, strange geometric shapes and very dramatic use of lighting: All certainly stand out and create some type of visual impact, but not every one of these concepts can be considered a "legitimate" vehicle as we know them today.

One exception to this rule is Alberto Buggiotti's G-One Vision.

Buggiotti's study is a personal design for the way that he believes that future performance models developed by Mercedes-Benz should look when an emphasis is put on "stance," maintaining proper surface control and having a definite identity. Instead of trying to redefine how the Mercedes-Benz brand looks and feels as they exist today, his design seeks to push the envelope of all existing concepts into something more extreme than previously achieved within the Mercedes performance line.
In describing his project Buggiotti explores all aspects of how aerodynamics; structure and lighting will work together, how well they work together is best represented in the packaging/layout of the G-One Vision and in all of the detailed aspects involved in creating it.

The Stance Is Key

The Vision G-One has an extremely low stance, a tiny cabin, and a broad track width. Its wheels are located at the outermost point of the body to create a planted appearance. This alone gives it legitimacy; many concept sketches miss how vehicles actually sit on the roadway. The Vision G-One's proportions are sufficiently understanding of the baseline for performance cars.
The overhangs are kept short, and the body does wrap snugly around the mechanical assembly. Because of this, it looks more like something that was designed for the race track than to be driven on open public roads.

Light Defines Its Face

There is no large grille; the front has been designed around a narrow band of LED 'x' light sources that create the visual impression of the front of the vehicle.
The concept will nicely incorporate Mercedes' overall use of lights as part of their branding strategy; however, this styling direction takes this idea farther and with a cleaner appearance.
The intakes on either side of the front are there, but they are not exaggerated. The overall front-end design is sleek and elegant.

Clean Sides, No Extra Drama

This car's side profile conveys the sense that it is a very complete vehicle with its smooth yet three-dimensionally shaped surfaces (with airflow-created channels) and no extraneous lines or embellishments. Overall, the intent is to provide continuity from front to rear by creating volume that flows smoothly and incrementally in an organized way, consistent with the best design practice for aesthetic appeal.
The wheel openings provide sufficient space for the wheels to fit properly and give an overall feel of being in place or real rather than being simple sketches.

A Rear That Shows Some Hardware

In the design of the rear of the Vision G-One, we start to see evidence of the functional aspects of the car. Some features, such as the rear suspension and a few aerodynamic elements, are visible through the design of the exterior; however, the overall appearance and cleanliness are preserved.
The rear also features a thin, LED-lit horizontal bar that runs from end to end, with additional vertical elements that help provide a design link to the front of the car without overly reproducing the overall design of the front.

Driver Oriented Interior

The canopied opening gives an impression of a very tight cockpit. What we can see suggests that the driver and not the passengers or screens dominates this area.
There isn't any "pizzazz" here. The configuration looks small and very functional which suits the performance aspect of the concept.

What Makes It Different

The Vision G-One isn't attempting to predict what the next Mercedes will look like. This is a designer's interpretation of the brand.
What is fascinating about the concept is the amount of restraint shown. The car holds to a few concepts and remains loyal to them. It is not chasing down all trends currently present in the world of concept car design.
For a younger designer, this is typically a positive feature. It indicates some knowledge of how actual vehicles are shaped, and what is important in representing a company's identity in design.
Whether any of these ideas make it to a production model is not relevant. These types of concepts are an example of how the upcoming generation of designers is thinking.
In Buggiotti's case, it is being thought of in a very directed manner. 

Connect with  Alberto Buggiotti

To explore more of Alberto Buggiotti’s work, including ongoing projects and portfolio highlights, you can follow or connect with him on the following platforms:

• Behance

• Instagram

Disclaimer

These projects are creative explorations by young car designers. In some cases, they were developed independently, while in others they were created with guidance or mentorship from OEM design studios, such as during internships. Unless otherwise noted, they are not official works of the manufacturers or studios involved.

DailyRevs does not claim credit for the vision or effort behind these projects and receives no financial compensation for publishing them. Each feature is shared with the consent of the designer following direct outreach and agreement. We also welcome submissions from designers who wish to be featured, provided the quality of the work meets our editorial standards.