2025 Seat Cupra Leon Sportstourer

Today, the unconventional challenger brand unveils the new CUPRA Formentor and CUPRA Leon*, redesigned and enhanced to continue the success story.

The new CUPRA Formentor arrives to build on the great success the Crossover SUV has already achieved. The CUPRA Formentor is the company’s bestseller and becoming an icon of the brand. In a competitive A-CUV market, it topped the sales charts with 120,100 deliveries worldwide last year (+23.0% vs 2022).  Strong results for the first vehicle uniquely designed and developed for the brand.

The new CUPRA Leon delivers a strong character in both 5-door hatchback and Sportstourer variants at a time when the brand hits a new milestone.

In the first quarter of 2024, CUPRA delivered 56,600 cars, an increase of 21.4% vs Q1 2023, while March was the brand’s all-time record month with 23,800 deliveries.

The new exterior includes the CUPRA logo on the front bonnet, the bold centre point to the shark-nosed face that defines the aggressive look with its triangular matrix LED lights, and big, bold lower mouth. The same triangular lighting design acts as a framing point for the central CUPRA logo illuminated in the rear. New matt colours such as Century Bronze or Enceladus Grey gives even more character to both cars.

The raw emotion of the exterior design is reflected inside with an interior that mixes sportiness and sustainability with a range of digital technologies and material choices.