2025 Fiat Pulse Tribute 125

Fiat, a brand renowned for its automotive heritage and Italian design excellence, marks its 125th anniversary in 2024. Since its inception in Turin, Fiat has transformed the automotive landscape with a lineup of iconic vehicles that resonate across generations. To commemorate this significant milestone, the brand introduces the Tributo 125 series, which enhances its core models with elements of exclusivity, sophistication, and advanced technology.

• Fiat celebrates its 125th anniversary in 2024 by introducing the Tributo 125 series, highlighting key models such as the Argo, Pulse, Fastback, Strada, and Toro.

• The Tributo 125 series incorporates exclusive design elements like a black roof and Alaska white pearlescent paint, a color option typically unavailable for these models.

• All models in the series feature darkened wheels, unique badges, leather seats, and a leather-wrapped steering wheel with bronze details and a gold FIAT flag.

• Advanced technology, including digital air conditioning and a multimedia center, enhances comfort and connectivity across all Tributo 125 models.

• The Pulse compact SUV returns in the Drive T200 version with upgrades like keyless entry, darkened 17-inch alloy wheels, and a 10.1-inch multimedia center.

• The special edition Pulse also includes features such as fog lights and a rearview camera, reflecting Fiat's focus on technology and functionality.

• Fiat acknowledges Brazil as a core market, with the Tributo 125 series designed to align with Brazilian consumer preferences and offering a blend of tradition and innovation.

• Fiat has produced over 18 million vehicles in Brazil and operates a network of more than 500 dealerships across the country.

• In 2024, Fiat achieved sales of over 320,000 vehicles in Brazil, reinforcing its market leadership in the region.

• Alexandre Aquino, Fiat's Vice President for South America, highlights that the Tributo 125 series honors the brand’s history while offering significant value to its customers.

The Tributo 125 series comprises models including the Fiat Argo, Pulse, Fastback, Strada, and Toro. Each model features distinctive details that elevate their best-selling variants, complete with a comprehensive package of special content. These new models showcase a mix of premium materials and a visual identity that reflects Fiat's rich history.