2024 Fiat Titano Endurance

With almost 50 years in Brazil, Fiat begins another chapter in its history today. With a long tradition in pickup trucks, the brand promises to move this market again, this time with the launch of the New Fiat Titano. The model arrives to complete the brand's pickup truck portfolio, expand market share and also place Fiat in a new segment, that of D-pickups. To achieve this, Titano has a lot of robustness, technology, attractive design and the largest bucket volume in the category.

It's impossible to talk about pickup trucks without mentioning Fiat. The brand has maintained leadership in this segment for 20 years. Currently, it has the two best-selling models in the category, with the Fiat Strada, which has also been the most sold vehicle in Brazil for three years, and the Fiat Toro, which debuted the Sport Utility Pick-up (SUP) concept and leads in its segment since its launch in 2016. In 2023, the brand sold more than 171 thousand pickup trucks and achieved a 42.6% share in the category, which corresponds to more than the sum of the three main competitors. Now, with the Titano, Fiat debuts in the important category of D-pickups (medium), which represent almost 30% of the entire segment. Thus, Fiat will have 97% coverage in the pickup truck segment.

From a global project by Stellantis, the Titano was born, a pickup truck with Fiat DNA and the fundamental elements of D-Pickups. To adapt to the Brazilian market, it received new suspensions, cabin cushions, wheels, seats and specific calibrations that guarantee more comfort without loss of off-road capability, as well as greater ground clearance and grip. Furthermore, the new Fiat model was tested on different pavements and temperature conditions, precisely to put its durability to the test in the varied Brazilian terrains and climates.

Demonstrating strength even in its name, the pickup was named after the entity from Greek mythology that faces Zeus and the other gods of Olympus. The name also has a link to the metal titanium, which has high resistance and durability. All of this refers to the robustness that the pickup has and its ability to face any type of terrain, whether on challenging roads or in large cities. In addition to all this, it also has the largest bucket volume in the category with 1,314 liters.