2024 Fiat Strada Ultra
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Pickup Trucks
About the Car
2024 Fiat Strada Ultra
- Elevating Performance: Turbo 200 Flex engine propels Strada to 0-100 km/h in just 9.5 seconds, outpacing competitors.
- Efficiency Redefined: MultiAir III and BorgWarner turbocharger ensure top-notch efficiency without sacrificing power.
- Distinctive Design: Strada's Ultra version introduces a bold look with a vibrant red-accented grille, delivering a touch of exclusivity.
- Enhanced Connectivity: UCONNECT 7 multimedia system offers seamless integration of Wireless Android Auto and Apple CarPlay.
- Maximum Versatility: Strada's modularity shines with four lower hooks and six upper hooks, ensuring secure load transportation.
- Off-Road Prowess: TC+ (Traction Control Plus) boosts grip, allowing Strada to confidently conquer challenging terrains.
- Ultimate Comfort: New leather seats, Fiat Script-adorned steering wheel, and practical wireless charger elevate cabin convenience.
- Impressive Load Capacity: Strada accommodates up to 720 kg in cabin options and 1,354 liters of cargo, perfect for work or leisure.
- Dynamic Legacy: Strada's legacy of innovation spans decades, from extended cabins to third doors, reflecting continuous evolution.
- Market Dominance: With a 43% market share, Fiat Strada solidifies its position as Brazil's preferred pickup, a testament to its unparalleled appeal.
In the ever-evolving world of pickups, one name stands out as a true game-changer: the 2024 Fiat Strada. This remarkable model has not only revolutionized the segment but also carved its path to becoming Brazil's top-selling vehicle. With its continuous innovation, exceptional performance, and unmatched popularity, the Fiat Strada has redefined what a pickup can be.
A Legacy of Innovation: Unveiling the Fiat Strada
The Fiat Strada, a product of Stellantis Automotive Center's ingenuity in Betim, made its debut in October 1998. Throughout its journey, it has consistently pushed boundaries, introducing groundbreaking features that have become benchmarks for the industry. From extended cabins to third doors and, most recently, a CVT automatic transmission, the Strada's evolution has been marked by a relentless pursuit of excellence.