2025 Ford Bronco Sport Silver Lake Dunes Project

• The Bronco Sport Silver Lake Dunes Project is a one-off concept celebrating the Bronco’s 60th anniversary, finished in Azure Gray with gradient graphics inspired by Michigan’s Silver Lake Sand Dunes.

• It features visual upgrades like painted fenders, color-matched tow hooks, and Retro Mustang Mach‑E Rally wheels with all-terrain BFGoodrich tires, plus Ford Performance accessories including bull bars, Yakima paddleboard carriers, and Rigid light bars.

• Ford positions the Project as inspirational customization, constructed with readily available parts to encourage owners to replicate the look—this is not a retail or limited-production vehicle.

Design That Remembers Place and Purpose

Ford's design team chose the Silver Lake Sand Dunes in Michigan—long a proving ground and rallying point for Bronco enthusiasts—as the visual inspiration. The Azure Gray base coat evocatively reflects the dune landscape, while the sunset-inspired gradient graphics—spanning yellow, orange, pink, purple, and blue—mirror the dunes meeting Lake Michigan under dusk skies.

These visually distinctive accents are more than decoration. Painted fenders and coordinated tow hooks enhance the dune motif. They reinforce visual cohesion and evoke a sense of environment and experience.

Ready-to-Install Accessories Frame the Idea

The Silver Lake Dunes Project isn’t about bespoke parts; it's about using real-world accessories. Both vehicles sport Yakima roof-mounted paddleboard racks, Rigid LED light bars, and sturdy bull bars—off-the-shelf components from Ford Performance catalogs. These add-ons underline the project's practicality and off-road-ready focus.

On the Bronco Sport variant, Mustang Mach‑E Rally wheels in black pair with BFGoodrich XL-T TRTERRA tires, while the full-size Bronco counterpart wears heritage-style wheels with BFGoodrich KO3 AT tires—further signaling rugged performance while keeping needed styling cues consistent.

Purpose over Production

Ford clearly communicates that the Silver Lake Dunes Project is not a production or special-edition vehicle. Instead, it’s a concept exercise, aimed at demonstrating how owners can leverage Ford’s parts catalog to craft a personalized Bronco Sport with dune-day authenticity.

This design narrative reinforces corporate positioning: Bronco isn’t just an SUV—it's a blank canvas for lifestyle and storytelling—rooted in off-road heritage.

Technical Specification

Performance & Powertrain

Engine Options:

• 1.5 L EcoBoost inline-3: 181 hp (≈ 135 kW) and 190 lb-ft (≈ 258 Nm) torque
• 2.0 L EcoBoost inline-4 (Badlands trim): 250 hp (≈ 186 kW) and 280 lb-ft (≈ 380 Nm) torque
• Transmission: 8-speed automatic, all-wheel-drive (AWD) system

Towing Capacity:

• Up to 2,200 lb (≈ 998 kg) for most trims
• Up to 2,700 lb (≈ 1,225 kg) for 2.0 L-equipped models

Body & Dimensions

• Overall Length: 173 in (~4,387 mm)
• Width (without mirrors): 74.3 in (~1,887 mm)
• Height: 70.4 in (~1,787 mm) for standard trims; 71.5 in (~1,816 mm) for higher ride height variants
• Wheelbase: 105.1 in (~2,670 mm)
• Ground Clearance: 7.8 in (~198 mm) for most trims; 9.0 in (~229 mm) for Badlands trim

Capacities

• Cargo Capacity: 32.5 cu ft (~920 L) with seats up; 65.2 cu ft (~1,846 L) with seats folded
• Fuel Tank: 16.0 gal (~60.6 L)

Price

• The Bronco Sport Silver Lake Dunes Project is a concept build; no MSRP is available.
• For reference, base model MSRP starts around US $32,990, rising to US $41,710 for Badlands trim, depending on configuration.

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