You Can’t Buy the 2025 Genesis G80 Electrified in the U.S. Anymore
By Hugo Mattson August 7, 2025
Genesis G80 Electrified will end sales in the US with the 2025 model year.
Low demand and the brand's evolving EV strategy prompted the decision.
The GV60 and GV70 Electrified are now taking center stage as flagship electric vehicles.
Genesis Quietly Ends U.S. Sales of G80 Electrified for 2025
The Genesis G80 Electrified won't return for the 2025 model year in the US market. The model has been officially discontinued and quietly removed from the brand website. The move marks a sharp turn in Genesis' electric vehicle rollout, as the automaker streamlines its lineup in response to a changing EV landscape and new strategic priorities.
Model Removed Without Formal Announcement
There was no official press announcement appended to the Electrified G80's removal from Genesis U.S. Instead, a spokesperson for the company confirmed the move, citing a product portfolio shift. "We continually review the market and customer demand," the brand official stated.
This understated retreat is consistent with broader trends within the luxury EV sector, where slower-than-expected adoption and declining customer base are compelling brands to reevaluate sedan offerings.
EV Plan Puts Spotlight Back on GV60 and GV70
Genesis appears to be doubling down on its less of a large kind electric offerings—the GV60 and GV70 Electrified. These crossovers have shown higher sales potential, proof of ongoing consumer appetite for SUVs in electric as well as gasoline varieties.
Dropping the G80 Electrified also allows Genesis to divert its focus to models with higher demand elasticity and more favorable segment dynamics.
Horrid Sales Most Probably Sent Them Packing
Although Genesis didn't provide direct sales figures, market information on hand indicates the Electrified G80 failed to gain traction. The mix of high-end pricing, sluggish sedan demand, and consumers' failure to recognize the vehicle likely all conspired against the subdued sales.
The Electrified G80 debuted with a twin-motor powertrain producing 365 horsepower and providing an EPA-estimated range of 282 miles. Despite being well-specced and well-built upmarket, the car didn't take much of the growing EV market.
Policy Pressures May Have Played a Role
Trade policy is also cited by industry analysts as a potential factor. Tariffing South Korean electric vehicles sent to the U.S. by 15% would further erode margins on cars such as the G80 Electrified, which are made overseas. These kinds of things, while not specifically mentioned, normally underlie long-term product planning.
Genesis Keeps Electrification Front and Center
Even though it scrapped the G80 Electrified, Genesis remains committed to its electrification strategy. The automaker is planning to have EVs and fuel-cell vehicles in its lineup by 2030 and stick to it. The GV60 and GV70 Electrified are still part of the plan, and others are likely to come as the market evolves.