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#Sales

Misfires
Lotus to Cut 550 UK Jobs as Emira Sales Collapse and £195M Loss Hits Hethel Plant

Lotus to Cut 550 UK Jobs as Emira Sales Collapse and £195M Loss Hits Hethel Plant

Lotus Cars faces one of its darkest chapters as Emira sales collapse 64%, triggering a £195M loss and 550 UK job cuts at the Hethel factory. Even the Eletre SUV and Emeya EV failed to offset the decline, leaving Britain’s iconic sports-car maker at a crossroads between survival and reinvention.

By Hugo Mattson
Misfires
Jaguar’s 97 Percent Sales Plunge Isn’t the Full Story—but the Rebrand Fallout Is Hard to Ignore

Jaguar’s 97 Percent Sales Plunge Isn’t the Full Story—but the Rebrand Fallout Is Hard to Ignore

Jaguar’s European sales dropped 97.5 percent in April 2025—but the numbers reflect more than just market rejection. A production halt, product gap, and controversial rebranding strategy all converge in a high-stakes reset for the iconic British brand.

By Hugo Mattson
Electric Vehicles
Tesla Loses Juice in Germany and the UK While EV Rivals Plug In

Tesla Loses Juice in Germany and the UK While EV Rivals Plug In

Tesla’s sales plunge across Germany and the UK, even as overall EV demand surges. As competitors like BYD and Volkswagen gain ground, questions loom over Tesla’s pricing, Musk’s politics, and how long the brand can coast on its name alone.

By Hugo Mattson
Electric Vehicles
Audi’s Quiet Flex: EVs Deliver Growth, Tariffs Lurk in the Blind Spot

Audi’s Quiet Flex: EVs Deliver Growth, Tariffs Lurk in the Blind Spot

Audi posted a solid Q1 revenue increase for 2025, powered by strong EV demand—but behind the growth are early signs of market fatigue in China and North America, and a looming tariff risk that’s yet to show up in the forecast.

By Hugo Mattson
Electric Vehicles
EV Sales Surged 29% in March 2025 — But Trump’s Tariff Threats Could Upend Global Growth

EV Sales Surged 29% in March 2025 — But Trump’s Tariff Threats Could Upend Global Growth

Global EV sales surged 29% in March 2025, but looming U.S. tariffs—fueled by Trump’s policy stance—may disrupt the momentum. We explore who’s winning, where it’s fragile, and why the next election could rewrite the EV playbook.

By Hugo Mattson
Electric Vehicles
BYD Overtakes Toyota in Bangkok Motor Show Orders: A Sign of Thailand's EV Future?

BYD Overtakes Toyota in Bangkok Motor Show Orders: A Sign of Thailand's EV Future?

BYD surpassed Toyota in vehicle bookings at the 2025 Bangkok International Motor Show, signaling a major shift in Thailand’s car market toward electric vehicles. Strong EV demand, local incentives, and Chinese momentum are reshaping the country’s automotive hierarchy.

By Hugo Mattson