2025 Volkswagen ID.UNYX

Volkswagen will introduce a new smart pure electric vehicle category at the 18th Beijing International Auto Show, revealing its official name along with the first model, the "ID.UNYX." This new category will feature a distinctive golden Volkswagen brand logo on all vehicles.

• Volkswagen will introduce a new smart pure electric vehicle category at the 18th Beijing International Auto Show, named "ID.UNYX."
• The new category will feature a unique golden Volkswagen brand logo on all vehicles, representing value, hope, and quality.
• This launch is part of Volkswagen's "In China, for China" strategy, aiming to enhance the brand's presence in the Chinese market.
• The first model in the new category, the compact pure electric coupe SUV "ID.UNYX," will debut at the Beijing Auto Show and launch in China later this year.
• Volkswagen's Hefei Intelligent Connected Electric Vehicle Center in Anhui will develop and manufacture the new vehicles.
• The Hefei center integrates production, research and development, testing, sales, marketing, and customer service.
• The golden elements throughout the user journey highlight uniqueness and self-expression for each owner.
• The new category aims to redefine smart pure electric vehicles in China, targeting a discerning market segment with advanced technology and unique design.
• Volkswagen focuses on intelligent connectivity and sustainable production, aligning with the company's long-term strategic priorities.
• The golden Volkswagen brand logo will ensure brand consistency and recognition across the new category.

Gold Label Volkswagen

The introduction of the Gold Label Volkswagen is a significant milestone in Volkswagen's "In China, for China" strategy. The gold elements represent value, hope, and quality, enhancing the uniqueness and self-expression of each owner. This golden logo also signifies Volkswagen's commitment to safety and reliability.

Strategic Importance

This new category marks a crucial step in Volkswagen's strategy in China, aiming to bring smart electrified products and services to a new market segment. The first model, "ID.UNYX," a compact pure electric coupe SUV, will be unveiled at the Beijing Auto Show and is set to launch in China later this year.