2025 Subaru Stella

• Subaru brings back the Stella nameplate in a fully electric kei-car package aimed at Japan’s urban crowd.

• Compact proportions, clean lines, and tall-glass visibility make it perfect for tight city life.

• Built in collaboration with Daihatsu and Toyota, the new Stella rides on proven architecture—but keeps a Subaru face.

A Familiar Formula, But with Subaru Identity

The 2025 Subaru Stella isn’t here to show off. It’s here to get things done—quietly, efficiently, and with just enough charm to keep you smiling while navigating city congestion. It’s a box with purpose, and Subaru isn’t pretending otherwise.

Built as part of a co-development effort with Toyota and Daihatsu, the new Stella shares its underpinnings with the Toyota Pixis Joy and Daihatsu Move. That’s typical in the kei-car world, but Subaru has made sure this one carries its own voice. The front-end is clean and modest, with a small six-star badge and squared-off LED headlights that feel functional, not flashy.

Compact Proportions Made for Tight Cities

Proportions are upright, but not awkward. The front overhang is minimal, and the rear is nearly vertical—perfect for squeezing into impossibly tight parking spots. There's a gentle rake to the beltline, just enough to avoid full-on shoebox vibes. Even the tiny wheels feel right under the squared-off arches.

The Stella’s stance isn’t trying to impress—it’s trying to make daily life easier. And in a country like Japan, where space is at a premium, it’s doing exactly that.

A Cabin That Prioritizes Function Over Flair

Inside, it’s all about practicality. There are no gimmicky screens or high-gloss trim bits. A small floating display handles infotainment duties, and the gear selector is a simple column-mounted unit that opens up more cabin space. With its battery mounted low in the floor, the Stella offers a flat, open interior layout with decent legroom for a kei-class EV.

It’s not premium, but it doesn’t need to be. It’s honest and intuitive—qualities that too many modern cars forget.

Urban Range, No-Nonsense Powertrain

Subaru hasn’t posted final range numbers yet, but given the shared platform, expect around 130 to 150 km of real-world range. That’s more than enough for daily commutes, errands, or even a weekend spin out of the city. It charges via a standard JPN-spec AC outlet, with optional fast-charging for higher trims.

Joining the Kei EV Crowd—Quietly and Confidently

While the Stella probably won’t leave Japanese shores, it matters. Subaru finally has a footprint in the urban EV world. Rivals like the Nissan Sakura and Mitsubishi eK X already dominate the space, but the Stella plays a quieter, more utilitarian game.

No frills. No pretense. Just a proper electric runabout, wrapped in classic kei-car logic. The 2025 Subaru Stella doesn’t try to be cool. And maybe that’s exactly why it is.

Technical Specification:

• Performance

  • EV motor: 40 kW (≈ 54 hp), 150 Nm torque

  • Top speed: approx 100 km/h

• Body Measurements

  • Length: 3,395 mm (≈ 133.7 in)

  • Width: 1,475 mm (≈ 58.1 in)

  • Height: 1,645 mm (≈ 64.8 in)

• Powertrain

  • Layout: Front-motor, front-wheel drive

  • Single-speed reduction gearbox

  • Powered by a lithium-ion battery pack (≈ 9 kWh capacity)

• Capacities & Specs

  • Curb weight: ~860 kg (varies by trim)

  • Seating: 5 doors with spacious interior layout

  • 0–100 km/h: achievable within urban range

  • Charging: standard AC charging; optional fast-charge available

• Price

  • Japanese MSRP starts at ¥1,358,500 (L model), rising to ¥2,057,000 for top-spec trim

  • EV-specific pricing not listed separately; kei-car EV typically adds around ¥500,000–¥700,000 premium

Source