2025 Fiat Strada Tributo 125

Fiat, a brand renowned for its automotive heritage and Italian design excellence, marks its 125th anniversary in 2024. Since its inception in Turin, Fiat has transformed the automotive landscape with a lineup of iconic vehicles that resonate across generations. To commemorate this significant milestone, the brand introduces the Tributo 125 series, which enhances its core models with elements of exclusivity, sophistication, and advanced technology.

• Fiat celebrates its 125th anniversary in 2024 by launching the Tributo 125 series, which enhances key models with exclusive features and advanced technology.

• The Tributo 125 series includes the Fiat Argo, Pulse, Fastback, Strada, and Toro, with each model featuring unique design elements and premium materials.

• A signature black roof and Alaska white pearlescent color option, typically unavailable, are key exterior highlights of the Tributo 125 series for models like the Argo, Pulse, Fastback, and Strada.

• Darkened wheels and badges, along with a black roof, add to the visual distinction of these commemorative models, reflecting Fiat's rich heritage.

• Inside, the models feature leather seats, a leather-wrapped steering wheel, and bronze accents, along with a gold FIAT flag, emphasizing the premium feel of the special edition.

• The Tributo 125 series incorporates modern technology with features like digital air conditioning and an advanced multimedia center to enhance driver comfort and connectivity.

• Fiat recognizes Brazil as a key market, with the Tributo 125 series offering a blend of tradition and modern innovation to meet Brazilian consumer preferences.

• Fiat’s Vice President for South America, Alexandre Aquino, highlights that the series is designed to honor loyal customers while delivering great value and a piece of Fiat's history.

• The Strada Tributo 125, based on the popular Volcano Automatic version, comes with special equipment, including digital air conditioning, a rear-view camera, darkened alloy wheels, and a black roof.

• Fiat remains a leader in Brazil, having produced over 18 million vehicles and maintaining a dealership network of over 500 locations, with sales exceeding 320,000 vehicles in 2024.

The Tributo 125 series comprises models including the Fiat Argo, Pulse, Fastback, Strada, and Toro. Each model features distinctive details that elevate their best-selling variants, complete with a comprehensive package of special content. These new models showcase a mix of premium materials and a visual identity that reflects Fiat's rich history.