2024 Tata Motors Harrier Dark Edition

Tata Motors, India’s leading automobile manufacturer, standing true to its commitment of New Forever, today unveiled India’s #1 selling SUV brand – the Nexon in the iconic #DARK avatar for both its ICE and EV offerings. Adding to this successful range, the Company also launched their premium SUVs – The new Safari and the new Harrier in their #DARK versions. Available at a starting price of ₹ 11.45 Lakh for the new Nexon, the #DARK range has been a trend setter in the industry, exuding opulence and luxury since its launch.

Introduced with the Harrier in 2019 and extended across the portfolio in 2021, Tata Motors set a new benchmark in the industry with the #DARK. The #DARK has since elevated the style and premium appeal of the Tata passenger and electric vehicles portfolio, making it a compelling and unique proposition for customers to choose from. The #DARK range brings with it a host of exciting enhancements to India’s most loved SUVs with its signature #DARK mascot and dark exterior treatment, exclusive to this range.