2024 RAM Rampage
By Lorenzo Bianchi June 6, 2023
Ending the miniseries about the new national Ram, the fourth episode brings up the name of the pickup truck: Rampage. An English word meaning agitation, uproar, noise, fury. Terms that can be used to define what the most important launch of the brand in Brazil will do with the pickup truck market.
The video, which also reveals an image of the entire Rampage, features testimonials from Breno Kamei, Ram’s Vice President for South America, Peter Fassbender, Stellantis’s Vice President of Design for South America, and Mike Koval Jr. ., global CEO of Ram.
The choice of the name Rampage was not by chance – it is a rescue in the already secular tradition of the brand in pickup trucks. A word with weight and strength for the model that will be the most powerful, capable, luxurious and technological in its category.