2024 MINI Cooper Camden Edition

B.M.W. Co., Ltd. (President: Masatoshi Hasegawa) is offering a special edition model, the MINI Camden Edition, based on the MINI 3-door and MINI 5-door at authorized MINI dealers nationwide. Sales start from today. Delivery is scheduled for late January of this year.

The British premium brand MINI has been developed, manufactured and sold by the BMW Group since 2002, and is popular not only with driving but also with people who enjoy lifestyle. MINI has five model variations: MINI 3-door, MINI 5-door, MINI Convertible, MINI Clubman, and MINI Countryman (formerly Crossover), but this special purpose vehicle "MINI Camden Edition" is The MINI 3-door and MINI 5-door are based on the hatchback model, MINI's traditional core model positioned in the premium small compact segment.

Camden, named after the MINI Camden Edition, is a city located north-west of London that has established itself as a trendsetting center of great clubs and great music after the heyday of Britpop. The MINI Camden Edition, which derives its name from Camden, is a special edition car with a distinctive logo that incorporates music and expresses the sound of superimposed sine waves.

There are four exterior colors to choose from: MINI Yours Enigmatic Black, Nanok White, Rooftop Gray and Chili Red. The standard chrome parts on the MINI Cooper 3/5 door and MINI Cooper D 3/5 door have been changed to piano black to create a sense of unity with the black roof. The wheels are equipped with 17-inch roulette spoke two-tone wheels that feature many spokes exclusive to the MINI Camden Edition, emphasizing the sporty and unique character of your car, and the MINI-specific side scuttles are inspired by music. Includes CAMDEN Edition lettering that imitates sound waves.

The door sills and interior surfaces, along with the side scuttles, are decorated exclusively for the Camden Edition, giving the interior a special edition feel.

Collaboration with SIRUP

Collaboration with SIRUP will be carried out in marketing activities for MINI Camden Edition. The MINI Camden Edition, which uses music as a design motif, is a model that supports the expression of individual passion.The communication message is "FOLLOW YOUR BEAT" and an original song was created with artist SIRUP. . The company will develop a marketing campaign with the main target being people in their 20s and 30s.

Regarding this collaboration, SIRUP said, ``The MINI has the image of a car with originality and identity packed tightly into a small body.SIRUP's music and this ``Camden Edition'' have an affinity, including the visuals.'' I feel that way, and I hope we can do something exciting together." Details of the collaboration and behind-the-scenes stories behind the song production will be posted on the special MINI Camden Edition page, which will be released today, January 11th (Thursday). A marketing campaign using the original song is scheduled to begin on January 19th (Friday).

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