2024 Mercedes-Benz EQV Avantgarde W447
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About the Car
2024 Mercedes-Benz EQV Avantgarde W447
Mercedes-Benz will pursue a differentiated strategic approach with its vans in the future. As presented last year (2023), the company is aiming for a premium strategy for its commercial vans. In the future, a focused luxury strategy will apply to all newly developed, privately positioned vans, as is the case for all Mercedes‑Benz passenger cars. The aim is to fully implement this strategic change with the introduction of the upcoming modular and scalable Van Electric Architecture – VAN.EA for short – from 2026. The new private midsize vans EQV and V-Class are an important milestone on this path. Both are further elevated with new exterior and interior designs. There is also an increase in comfort and safety, especially thanks to more intelligent, digital networking. The models have been available to order from Mercedes‑Benz sales partners and online since January 2024. The standard equipment has been comprehensively upgraded and thereby tailored more precisely to customer requirements. The new V-Class starts at a list price of 59,470.25 euros, the new EQV from 75,281.78 euros. The new V-Class also forms the basis for the V-Class Marco Polo camper van, which is offered ex factory. It starts at 80,004.89 euros1 and adopts the model's attractiveness almost completely.
Bridge to the future
The Mercedes‑Benz EQV and V‑Class MPVs are very popular in Europe and the Asian market. The customer spectrum ranges from families and leisure enthusiasts to VIPs and businesspeople. The models have always been particularly impressive thanks to their generous amount of space combined with a high level of comfort, as well as a high-quality and unique design. They also offer numerous customisation options with several attractive equipment lines. For the EQV there is the AVANTGARDE line, while the V‑Class is available as an entry-level model, as well as in the STYLE and AVANTGARDE lines and as the top-end EXCLUSIVE version. There are also optional design packages such as the AMG Line and the Night Package for the V‑Class, as well as the EQV Design Packages Exterior and Interior. All these qualities have been further honed.
By making them more attractive, Mercedes‑Benz Vans wants to strengthen the market position of its MPVs. This sets the course for further profitable growth at the upper end of the segment. In the next few years, the new vehicles will form the bridge not only to an elevated experience in an MPV, but also to an all-electric future. The key element for this future is the upcoming innovative “electric-only” vehicle architecture VAN.EA which will be introduced from 2026. In the future, all newly developed midsize and large vans will be based on it. The introduction of VAN.EA is also an important milestone on the way to a net carbon-neutral new vehicle fleet from 2039, which will achieve one of the most important transformation goals in the sustainable business strategy of Mercedes‑Benz AG.
New exterior design for an unmistakable appearance
The highlights of the new EQV and V-Class include a new look. The further-developed design gives them a more distinctive and unique visual position in their segment. The new front design is characterised by a striking radiator grille in different forms and a powerfully defined bumper. Depending on the equipment, the radiator grille is surrounded by an LED light band. The top-line V-Class EXCLUSIVE also has a prestigious, upright Mercedes star on the bonnet for the first time. The adaptive MULTIBEAM LED headlights with their elegant design, which are available either as standard or as an option depending on the equipment line, add another stylish touch to all models. At the rear, a new chrome trim strip with Mercedes-Benz lettering and newly designed LED lights ensures an unmistakable appearance. The contour of the rear lights is darkened, creating a more precise light signature. The upgraded appearance is rounded off by new alloy wheels with an aerodynamically optimised design in the formats 43.2, 45.7 and 48.3 centimetres (17, 18 and 19 inches) as well as four new paint colours.