2024 Mazda Arata Concept

Changan Mazda Automobile Corporation Ltd. (Changan Mazda), a Chinese company receiving investment from Mazda Motor Corporation (Mazda), today, at Auto China 2024,^*1 unveiled the all-new electrified vehicle, MAZDA EZ-6, and the MAZDA ARATA, the design concept model of electrified vehicle.

The Mazda EZ-6, unveiled today, is the first of a series of new electrified vehicles (new energy vehicles) developed and manufactured by Changan Mazda in cooperation with Mazda and Chongqing Changan Automobile Co., Ltd. (Changan Automobile), and will be launched in China by the end of 2024. In addition, the concept model MAZDA ARATA, unveiled at the same time, is scheduled to be mass-produced as the second new electrified vehicle by the end of 2025 and introduced in the Chinese market. In China, where electrification is rapidly advancing, Mazda will expand its lineup of electrified products so that more customers can choose them.

Masahiro Moro, President & CEO of Mazda, said in the Changan Mazda press conference that took place today: "We are delighted to introduce the all-new new energy vehicle (NEV) developed in alliance with Mazda and Changan Automobile. The Mazda EZ-6 is the latest electrified vehicle that combines Mazda's strengths with Changan Automobile's electrified technology. Going forward, Mazda will continue to work with Changan Automobile to turn Mazda’s China business around by introducing its unique products that meet the needs of Chinese customers who prefer advanced vehicles.

The MAZDA EZ-6 is a dedicated electrified model which combines Mazda’s design language, KODO-Soul of Motion, and its signature driving performance which focuses on the Jinba-ittai (car and driver as one) driving feel, with advanced electric vehicle technology and smart technology supplied by Changan Automobile. Two versions of the MAZDA EZ-6 will be available, a battery electric vehicle (BEV) and a plug-in hybrid electrified vehicle (PHEV). Customers in China will be able to select a powertrain that matches their personal lifestyle and preferences.

The MAZDA ARATA is a design concept model for which Mazda took on a challenge to create a new value based on the Mazda philosophy of “Uplifting the Human Spirit.” As a crossover SUV, with a modern design that creates a sleek, elegant impression, it is designed to appeal to the advanced, sophisticated taste of Chinese consumers.

Mazda will continue to pursue the 'Joy of Driving' under its core Human Centric value and aim to deliver the 'Joy of Living' by creating moving experiences in customers' daily lives.

• The designed theme is “SOULFUL + FUTURISTIC x MODERN.” It embodies futuristic and modern forms that evoke the image of a new way of life with new energy vehicles, while fusing the ‘excitement of motion’ pursued by Mazda Design and the sense of life unique to KODO design.
• The side view boasts thick doors and a three-dimensional configuration that provides traction to the four tires, creating a powerful, dynamic shape that is typical of KODO design. The ‘cross-wing’ rear combination lamps, with their two wings overlapping each other, are also used to emphasize the new Mazda brand.
• Air tunnels are set at the tips of the front end hood, on both sides of the front bumper, and on the inside of the d-pillars, to name a few. The improved aerodynamic characteristics contribute to improved environmental performance, while lending a futuristic sense to the model.

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