2024 Maserati GranTurismo Fuoriserie Prisma

On April 20, 2023, Maserati showcased its 2023 GranTurismo during an exclusive event in Milan, featuring prominent guests such as David Beckham and Hiroshi Fujiwara. The celebration highlighted the GranTurismo One Off Prisma, GranTurismo One Off Luce, and GranTurismo One Off Ouroboros, which were masterfully crafted by Maserati Centro Stile and inspired by Japanese street culture. The event also unveiled the limited-edition GranTurismo Launch Edition PrimaSerie 75th Anniversary, commemorating the brand's storied past.

The GranTurismo One Off Prisma, a prime example of Italian craftsmanship, boasts a Nettuno V6 internal combustion engine and a striking exterior with 14 hand-painted colors. The intricate design features more than 8,500 hand-applied and hand-varnished letters that form the names of iconic Maserati vehicles. The car pays homage to the past while incorporating modern elements, such as the Amaranto from the 1947 Maserati A6 1.500 and the Oro Longchamps from the 1973 Maserati Khamsin.

Klaus Busse, Maserati's Head of Design, described the GranTurismo Prisma as a tribute to the brand's 75-year history and a testament to Italian craftsmanship. In contrast, the GranTurismo Luce represents the future, showcasing cutting-edge technology developed with Folgore and embodying Italian creativity.

As part of the collaboration with Fragment, Hiroshi Fujiwara previewed an exclusive capsule collection inspired by the Maserati GranTurismo during the event. The collection, available in summer 2023, features apparel and accessories that pay homage to Modena and Tokyo, the home cities of Maserati and Fragment.

The limited-edition GranTurismo Launch Edition PrimaSerie 75th Anniversary also took center stage at the celebration. With only 300 units available in four unique configurations, this vehicle epitomizes Italian luxury and performance, striking a perfect balance between beauty and functionality.

Maserati's Fuoriserie customization program enables clients to create one-of-a-kind vehicles, allowing their personalities and creativity to shine through. Following their global debut at Milan Design Week, the GranTurismo masterpieces will embark on a worldwide tour, providing car enthusiasts with the opportunity to witness their beauty and innovation firsthand.

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