2024 Maserati GranTurismo Fuoriserie Ouroboros

Maserati Unveils the GranTurismo One Off Prisma at Milan Design Week On April 20, 2023, Maserati celebrated the launch of its latest GranTurismo model at an exclusive soirée in Milan, Italy. In attendance were personalities from the world of fashion, showbiz, sports, and music, as well as special guests David Beckham and Hiroshi Fujiwara. The event showcased the GranTurismo Launch Edition PrimaSerie 75th Anniversary, along with three unique one-off versions - the GranTurismo One Off Prisma and GranTurismo One Off Luce, designed by the Maserati Centro Stile, and the GranTurismo One Off Ouroboros, created by Japanese street culture innovator Hiroshi Fujiwara.

The GranTurismo One Off Prisma is a true work of art, combining the latest technology with traditional craftsmanship. Its bodywork is made of a combination of 14 different colors, all painted by hand and embellished with over 8,500 hand-applied and hand-varnished letters. The Nettuno V6 engine provides power, while the car's design pays homage to Maserati's 75-year heritage.

The GranTurismo One Off Ouroboros is a virtual Fuoriserie GranTurismo designed by Hiroshi Fujiwara as part of Maserati's partnership with Japanese brand Fragment. Inspired by the "Ouroboros," a symbol of eternal change, the One Off Ouroboros seamlessly blends distinctive design elements from various Maserati models of the past.

During the event, Hiroshi Fujiwara also previewed an exclusive capsule collection inspired by a luxury road trip in the Maserati GranTurismo. The collection, available in summer 2023, features a new logo combining the Trident and Fragment and includes clothing, accessories, and a collector's edition map of Italy.

Maserati continues to push the boundaries of design and technology with its latest GranTurismo models, including the One Off Prisma, a perfect balance of beauty and functionality.

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