2024 Lotus Eletre R

• The 2024 Lotus Eletre R marks a significant milestone in the global transformation of Lotus as a performance brand, introducing a striking hyper-SUV.

• This pure electric performance SUV combines the core principles and DNA of Lotus sports cars with innovative design, making it an appealing lifestyle vehicle for a new generation of customers.

• The Eletre offers exceptional dynamic performance, world-class ride and handling, and groundbreaking aerodynamics, showcasing Lotus' expertise in automotive design and engineering.

• With its practicality, versatility, and advanced digital technology, the Eletre caters to those seeking a family-focused vehicle that doesn't compromise on performance and style.

• Lotus enthusiasts around the world have already shown great interest in the Eletre, with thousands of customers placing deposits to secure their own.

• The collaboration between Lotus teams in the UK, Germany, and China has ensured that the Eletre is truly a global product, benefiting from expertise and innovation across multiple regions.

• The Eletre embraces the latest advancements in technology, including deployable LIDAR sensors, future-proofed hardware and software, and a cutting-edge 5G-capable infotainment system powered by Lotus Hyper OS.

• Standard features on the Eletre include active air suspension, torque vectoring, Matrix LED headlights, Adaptive Cruise Control, and a high-quality KEF Premium Audio system, among others.

• Customers can further customize their Eletre with various option packs, allowing them to tailor the vehicle to their preferences and requirements.

• The Eletre is priced competitively, starting from £89,500 in the UK and €95,990 in Europe, offering outstanding value for a luxury electric SUV with unparalleled performance and design.

The ongoing global transformation of Lotus as a performance business and brand has reached a momentous milestone with the introduction of the Eletre hyper-SUV. This remarkable model represents a new era of pure electric performance SUVs, blending the core principles and Lotus DNA derived from 75 years of sports car design and engineering. The Eletre embodies the essence of Lotus while offering a desirable and versatile lifestyle vehicle.

Designed to cater to a new generation of Lotus enthusiasts, the Eletre combines world-class dynamic performance and captivating design, which have always been integral to the Lotus experience. Simultaneously, it addresses the needs of those seeking a practical, spacious, and family-oriented vehicle equipped with the latest digital technology for enhanced safety and convenience.

Retaining the true spirit of Lotus, the Eletre draws inspiration from the latest Lotus sports car, the Emira, and incorporates the revolutionary aerodynamics of the all-electric Evija hypercar. This fusion of elements results in a hyper-SUV that excels in ride and handling, steering, and aerodynamic performance — areas where Lotus has long been a pioneer and leader in the automotive industry. With its stunning design, efficient engineering solutions, embrace of technology, exquisite craftsmanship, advanced materials, innovation, and ingenuity, the Eletre epitomizes everything that made Lotus an iconic brand from the very beginning.