2024 Lexus GX 550 Overtrail JAOS Concept

JAOS Corporation (Headquarters: Kitagunma District, Gunma Prefecture, hereinafter referred to as JAOS) and LEXUS will be exhibiting the GX 550 "OVERTRAIL" JAOS ver. and the LX 600 "OFFROAD" TEAM JAOS 2023 ver., which successfully completed the entire approximately 2,110 km course of the 2023 BAJA 1000, at the 2024 Tokyo Auto Salon to be held from January 12th (Friday) to 14th (Sunday) at the JAOS booth (East Hall 7, No.702).

LEXUS is committed to expanding its model lineup to cater to the diverse needs and lifestyles of our customers. Scheduled for release in Japan by the end of the year under the concept of "The Premium Off-Roader," the new GX promises exhilarating experiences in a variety of scenarios, from rugged off-road terrain to urban city streets. Among them, the GX 550 "OVERTRAIL" epitomizes the essence of the "OVERTRAIL PROJECT," aligning with the vision to contribute to the realization of a carbon-neutral society. With a focus on delivering outdoor experiences that encompass understanding, enjoyment, and protection of nature, this vehicle enhances the joy of outdoor lifestyles while coexisting harmoniously with the natural environment. Starting with the excellent fundamental performance of the standard model and further enhancing specific functions and designs essential for a true off-roader, the vehicle serves as a partner providing new outdoor experiences while remaining close to the customer.

With the slogan "Experience a New Adventure" at its core, JAOS has been committed to the development and sale of 4WD & SUV parts since its founding in 1985. Their goal is to enable a multitude of customers to embark on new adventures.

The showcased GX 550 "OVERTRAIL" JAOS version is a collaborative concept model, customized by both companies that share the vision of the OVERTRAIL PROJECT. It is crafted to represent a dependable vehicle capable of navigating the most challenging environments. With a base vehicle's adventurous exterior and exceptional off-road performance, and a design tailored for comfortable driving on any road, the vehicle incorporates distinctive customizations unique to a 4WD & SUV aftermarket parts manufacturer. The aim is to create a style that sparks the adventurous spirit of our customers.