2024 Jeep Wrangler Rubicon 392 20th Anniversary Edition

The Jeep® brand celebrated the 20th anniversary of Jeep Beach in Daytona Beach this past weekend. The event drew more than 230,000 attendees and 30,000-plus Jeep SUVs at the highly anticipated annual event.   
  
Making an appearance on the beach was the Jeep brand’s new 2024 Jeep Wrangler 4xe and 392, as well as the Wrangler Magneto 3.0 EV Concept and the 1978 Jeep Cherokee 4xe Concept, which led the Jeep Beach Parade on Sunday, April 30, with Jim Morrison, senior vice president and head of Jeep brand North America, at the wheel of the Magneto.  
 
“The Jeep community is as strong as I’ve ever seen it,” said Morrison. “Our fans have always demonstrated an unparalleled love for the brand and are incredibly passionate about their Jeep vehicles. We saw well over 230,000 Jeep brand enthusiasts throughout the week, and with over 30,000 Jeep 4x4 SUVs on site, I don’t think I saw any two the same.”