2024 Jeep Renegade 4xe Trailhawk
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2024 Jeep Renegade 4xe Trailhawk
By Team Dailyrevs January 8, 2024
This particularly mild winter makes a trip to Grasse, the world capital of perfume a few kilometers from Cannes, on the French Riviera, to be experienced aboard a Jeep Renegade 4xe, the best-selling Made in Italy B-SUV among the Plug-In Hybrid proposals in its segment.
The origins of Grasse's development as a perfume capital date back to the Middle Ages, when the city was the kingdom of tanners. To cover the strong smell of tanning, the idea was born of using gloves scented with scents of Provençal gardens. In 1926 the Fragonard perfumery opened, and since then, a crescendo of fragrances have entered history thanks to the flowers produced in this limited territory.
Spring and summer in Grasse
Visiting Grasse at different times means breathing in the flowering of the month in the air, like in May, when the scent of the May Rose inebriates, even if only for a few hours. It is harvested early in the morning, as soon as it has blossomed, to be distilled in the afternoon. Every spring, the "ExpoRose" event takes place, with the alleys and squares becoming lush gardens: for the occasion, around 8,500 bouquets of roses, 13,000 roses for sale and 25,000 cut roses decorate fountains and squares. In August, however, the "Jasmine Festival" is celebrated, which honors the notoriety of the flowers whose production is used almost exclusively for Chanel's No. 5 perfume.
In the winding streets of Grasse, perfumeries open their doors and allow you to try your hand at the sophisticated art of perfumery. Some historic houses also offer to share their fascinating experience in the mysterious alchemy of fragrances. A visit to the International Perfumery Museum is a must, which deals with the history of perfume in its various aspects: raw materials, manufacturing, industry, innovation, trade, design, marketing and uses.