2024 Ital Design Quintessenza Concept

The design philosophy of Italdesign's Quintessenza is rooted in a human-centric approach. The Italdesign Quintessenza project revolves around humans as the central figures, serving as both creators and users. As creators, humans are responsible for the show car's design, development and construction. As users, they utilize the Quintessenza to connect with the various elements of nature: water, earth, fire and air. In this conceptual yet very tangible journey, humans emerge as the stars of their own world and determine how to interact with it.

Drawing on more than five decades of Italdesign heritage, the Quintessenza's design approach was inspired by the concepts of flexibility, freedom, sportiness, and duality in concept and architecture.

The design is created by humans for humans. The vehicle embodies an Italian design that serves as a universal, boundless form of expression, a design that seamlessly blends technology and human-machine interaction and incorporates elements of nature into the project while also connecting the car's occupants with the outside world.

The Quintessenza caters to the desires and requirements of free-spirited, youthful individuals seeking a vehicle for urban travel with their families but who also like to get away to deepen their connection with the natural world and its elements. Positioned to serve a global market, this multi-role vehicle falls within the performance pick-up and sport activity vehicle category.

The Quintessenza is also evidence of Italdesign's new design philosophy, based on a modern interpretation of the concepts that have inspired the company for over 55 years. Italdesign has consistently embraced the principles of "beautiful and functional", a human-centric approach, combining Italian style with universal appeal, and daily driver capabilities. These concepts are masterfully brought to life by Italdesign in the Quintessenza through a modern and boundless lens.