2024 Hyundai Santa Fe US Version

Hyundai Motor Company's all-new Santa Fe SUV debuted through a digital world premiere with an 'Open for More' concept that conveys the model's radical transformation centered on its new wide tailgate.

To commemorate the heritage and iconic significance of the Santa Fe brand, which spans from its first generation to the fourth, culminating in the recently launched fifth generation, the global launch event and the world premiere filming took place in the beautiful region of Santa Fe in New Mexico, the source of inspiration for the Santa Fe brand. In the World Premiere Film, the all-new Santa Fe's wide tailgate seamlessly connects the inside with the outside, expanding consumers' everyday experiences. The tailgate area, once a storage space, now becomes an open terrace that can be used to effortlessly enjoy the outdoors.

The fifth-generation Hyundai Santa Fe enhances the midsize SUV's city-friendly, adventure-ready appeal with a class-leading, terrace-like living space made possible by its longer wheelbase and larger tailgate opening. The longer wheelbase also allows the new model to offer enhanced third-row seating.

Exterior design: Bold SUV's powerful presence reflects a growing outdoor lifestyle trend

For Santa Fe's first full-model change since 2018, Hyundai Motor adopted an unusual design strategy by starting from the enlarged tailgate area to better facilitate the enjoyment of the outdoors and then moving on to design the exterior.

The new model's efficient, boxy shape and long wheelbase help convey a powerful presence while the strong yet delicately crafted external design is well-suited to both urban and nature-focused settings.

"The all-new Santa Fe is an SUV that finds a perfect balance between city life and the great outdoors, handling everything from busy family itineraries to camping adventures," said SangYup Lee, Executive Vice President and Head of Hyundai Global Design Center. "With its longer wheelbase, roomy interior and terrace-like tailgate space, the new Santa Fe leans into its SUV strengths to offer more versatility than ever before with a premium customer experience."

The all-new Hyundai Santa Fe's front makes a strong first impression thanks to its high hood, H-shaped headlamps and sharply-defined fenders. Together, the H-shaped headlamps and lower front valance design draw inspiration from the Hyundai emblem to produce a bold and distinctive image.