2024 Genesis GMR-001 Hypercar concept

The Genesis GMR-001 Hypercar Concept represents the centerpiece of Genesis’ ambitions in motorsport, unveiled alongside the establishment of Genesis Magma Racing. Designed to embody the brand’s philosophy of "Athletic Elegance," the hypercar is a high-performance, endurance-focused concept showcasing Genesis’ commitment to innovation in the automotive landscape.

• The Genesis GMR-001 Hypercar Concept highlights Genesis' focus on motorsport performance and design innovation, aligning with the "Athletic Elegance" philosophy.
• Genesis Magma Racing was introduced alongside the hypercar, featuring a logo inspired by the Korean alphabet (Hangeul), reflecting cultural roots.
• The GMR-001 features Genesis’ signature Two Lines lighting, wrapping around the car for enhanced aerodynamic efficiency and visual appeal.
• The car’s body design combines sculptural elements with aerodynamic functionality, optimizing airflow for racing performance.
• A sweeping parabolic line along the side profile directs airflow to the rear diffuser, improving downforce and handling on the track.
• The rear section integrates an active spoiler that adjusts dynamically to balance drag reduction and stability at high speeds.
• Developed at Genesis Design Europe under Luc Donckerwolke, the hypercar incorporates design cues from the Magma lineup, emphasizing precision engineering.
• The black finish and intense orange accents symbolize Genesis’ entry into a new era of high-performance vehicles with cultural significance.
• The GMR-001 Hypercar blends performance ambitions with Genesis' design-driven DNA, reflecting a balance of speed and elegance.
• This hypercar serves as a forward-looking model for Genesis, showcasing its vision for combining cultural authenticity with motorsport engineering.

A Distinctively Korean Identity

The introduction of Genesis Magma Racing featured the debut of its logo, drawing inspiration from the Korean alphabet, Hangeul. The design utilizes geometric shapes to spell "Magma," reflecting Genesis' cultural roots and heritage. Chief Creative Officer Luc Donckerwolke highlighted how the logo integrates cultural authenticity with a bold statement for the brand's entry into motorsport.