2024 Fiat Pick-up Concept
About the Car
2024 Fiat Pick-up Concept
In a constantly changing global mobility
market, there are those who dream about a better future and those who
take concrete steps towards a more sustainable and responsible tomorrow.
FIAT has proved that the future is already here with the unveiling of
its new family of Panda-inspired concepts.
The first new product will be revealed next July, followed by the launch
of a new vehicle every year until 2027. The new set of models has been
designed to conquer the streets of the world and complete the brand’s
line-up. Thanks to Stellantis, FIAT has access to a new global platform,
on which it has added its distinctive brand of Italian creativity: a
recipe combining beauty and simple solutions.
The new global game was announced today in a video—available at this link—in which Olivier Francois, FIAT CEO and Stellantis Global CMO, presents the Brand’s forthcoming launches from Italy’s very own “Geneva”, using a cheerful Panda: the model that has played a big part in the way we experience the automobile for more than forty years. This symbol of Italian creativity has inspired the new family of concepts.
Olivier Francois stated: “FIAT is a global brand with 1.3 million cars sold last year and solid leadership in many parts of the world. We are in a global game and our next step will be to transition from local products to a global offer that can benefit all of our customers everywhere in the world. We are excited to share this glimpse into our future; a very near future, actually, since the first car will be presented in 4 months during the brand’s 125th anniversary celebration. That car will then be followed by 1 new model every year.”
The new cars will share the same philosophy - Functionality should never exist without Fun - and the same technology -a single global platform where new models can be manufactured on a local relevance basis.Wherever the new models are created, they can be produced in any part of the world and reach customers everywhere.The unique multi-energy platform will also allow the next FIAT models to be equipped with all types of powertrain (electric, hybrid and ICE). Furthermore, the new family will feature an efficient use of space together with sustainable materials. Each of the new models will be a unique and original interpretation of the inclusive, accessible, and ingenious spirit that has allowed the brand to create vehicles with modular interiors, unique looks, and bold personalities.
FIAT is taking on the challenge of producing more sustainable and affordable cars with its “less is more” approach, removing redundant parts and reducing polluting materials such as chrome, alloys, leather, and the foams in seats; plus, there is a renewed focus on aerodynamic performance, as can be seen in the fastback concept, and on the “modularity” inherent in FIAT’s Italian ingenuity. The latter is favored by a transversal platform and a shared use of up to 80% common parts depending on the models—such as the interiors—resulting in a more efficient manufacturing, and benefits for the customers, such as affordability and distinctiveness.
Pick-Up
The pick-up is the second concept which appears in the video. FIAT is the market leader in South America and the Strada pick-up is the bestselling vehicle on the Brazilian market. Moving forward, FIAT is certain that this type of vehicle can replicate its success at a global level, even in Europe. FIAT’s new pick-up concept puts really the fun into functionality and responds to the global rediscovery of free time as value for people. Fun and practicality are sure to spread throughout the world with this model. This vehicle blends the concept of a pick-up with the functionality of an LCV and the comfort of a SUV in a size that is suitable to urban environments all over the world. Outdoor activities are more than hobbies, and this pick-up is perfectly designed to get the most out of one’s lifestyle.
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