2024 Fiat Pick-up Concept

In a constantly changing global mobility market, there are those who dream about a better future and those who take concrete steps towards a more sustainable and responsible tomorrow. FIAT has proved that the future is already here with the unveiling of its new family of Panda-inspired concepts.
The first new product will be revealed next July, followed by the launch of a new vehicle every year until 2027. The new set of models has been designed to conquer the streets of the world and complete the brand’s line-up. Thanks to Stellantis, FIAT has access to a new global platform, on which it has added its distinctive brand of Italian creativity: a recipe combining beauty and simple solutions.

The new global game was announced today in a video—available at this link—in which Olivier Francois, FIAT CEO and Stellantis Global CMO, presents the Brand’s forthcoming launches from Italy’s very own “Geneva”, using a cheerful Panda: the model that has played a big part in the way we experience the automobile for more than forty years. This symbol of Italian creativity has inspired the new family of concepts.

Olivier Francois stated: “FIAT is a global brand with 1.3 million cars sold last year and solid leadership in many parts of the world. We are in a global game and our next step will be to transition from local products to a global offer that can benefit all of our customers everywhere in the world. We are excited to share this glimpse into our future; a very near future, actually, since the first car will be presented in 4 months during the brand’s 125^th anniversary celebration. That car will then be followed by 1 new model every year.”