2024 Audi E Concept

Audi Prepares for Future in China with "2024 Audi E Concept"

Audi introduces its first new brand alongside the "2024 Audi E Concept," highlighting a future-focused approach in China. Known as AUDI (distinct from Audi’s traditional four rings), this brand caters exclusively to the Chinese market, representing both the legacy of Audi and new technological advancements. CEO Gernot Döllner states, “Launching this brand for electric and intelligent models in China enables Audi to engage with tech-savvy consumers.” The AUDI E concept, co-developed by German and Chinese engineers, previews three upcoming production models slated for release beginning in mid-2025.

• Audi introduces the "2024 Audi E Concept" in China under a new brand, AUDI, aimed at electric and intelligent models specific to Chinese market demands.
• The AUDI brand, developed in partnership with SAIC, combines Audi's design expertise with SAIC's rapid innovation to create vehicles tailored to China’s premium electric segment.
• The AUDI E Concept previews three production models, slated to launch in mid-2025, showcasing the brand’s future direction for China’s market.
• Audi’s Advanced Digitized Platform underpins the E Concept, merging Audi’s premium engineering with cutting-edge Chinese innovations.
• The concept model targets younger, tech-savvy Chinese consumers who prioritize connectivity, advanced driver-assistance features, and modern design.
• The 2024 Audi E Concept is an all-electric Sportback featuring a spacious, digitalized interior and a minimalist yet distinctive exterior crafted for the Chinese market.
• Powered by dual electric motors, the E Concept delivers 570 kW and 800 Nm of torque with Audi's quattro all-wheel drive, achieving 0-100 km/h acceleration in 3.6 seconds.
• Its 100-kWh battery provides a range of up to 700 km (CLTC), with 800-volt architecture enabling a 10-minute charge for over 370 km of range.
• The concept’s interior offers a 4K dashboard-wide touch display, digital exterior mirrors, and a unique blend of natural materials and modern technology, inspired by local design trends.
• Smart connectivity features include the AI-driven AUDI Assistant for voice and touch controls, offering seamless interaction across the digital interface for an efficient in-car experience.

Historic Market Entry and New Collaborations

Having pioneered the premium car market in China in 1988, Audi reinforces this legacy through its new partnership with SAIC. The AUDI E concept is rooted in Audi DNA and embodies "Vorsprung durch Technik" in an era defined by electric, intelligent, connected vehicles. The collaboration offers a glimpse of three future models, positioning Audi as a leader in China’s premium electric mobility sector.

Addressing Distinct Consumer Expectations

According to CEO Döllner, “The automotive industry is undergoing unprecedented transformation, and Audi’s partnerships in China are integral to this shift.” Chinese premium customers differ from global counterparts, typically younger and more tech-driven, with high expectations for advanced connectivity, automated driving, and a unique blend of familiar and innovative interior designs.