2023 Toyota Tacoma Blue Beetle Concept

• The concept truck is a collaboration between Toyota and Warner Bros to promote the new Blue Beetle film starring Xolo Maridueña.

• Toyota's Calty design team worked with Warner Bros to customize a 2023 Tacoma with unique Blue Beetle elements.

• The truck features custom wrap graphics in blue and magenta inspired by the Blue Beetle super suit.

• Additional upgrades include Toyota tube steps and exhaust tips.

• The Blue Beetle Tacoma debuted at the 2022 SEMA Show in Las Vegas from October 31 to November 4.

• The SEMA debut coincided with the digital and Blu-ray release of the new Blue Beetle movie.

• The concept integrates the latest 2023 Tacoma design and features as the base truck.

• Subtle links connect the truck's design to the Blue Beetle character from DC Comics.

• As the first Latino superhero-led DC movie, Blue Beetle represents a milestone.

• The eye-catching concept promotes the film through unique, character-inspired design details.

The 2023 Toyota Tacoma Blue Beetle Concept is a custom truck build created through a collaboration between Toyota and Warner Bros. Pictures to promote the new Blue Beetle superhero movie. This special Tacoma integrates design elements inspired by the Blue Beetle character and serves as a hero vehicle in the film.

Collaboration Brings Blue Beetle to Life

Toyota partnered with Warner Bros. Pictures on the new Blue Beetle movie, starring Xolo Maridueña as the DC Comics superhero Blue Beetle. As the first Latino superhero to headline a DC movie, Blue Beetle represents an important milestone.