2023 Toyota Prius PHEV European Version

• The 2023 Toyota Prius Plug-in Hybrid European Version boasts a bold and dynamic design with sharp lines and aerodynamic features.
• The interior offers a futuristic and comfortable driving experience with a driver-centric cockpit and premium materials.
• The multimedia system provides seamless smartphone integration through Apple CarPlay and Android Auto.
• Safety is a priority with Toyota Safety Sense, which includes advanced features like pre-collision detection and lane departure alert.
• Toyota is committed to sustainability, using eco-friendly materials and aiming for carbon neutrality across the vehicle lifecycle by 2050.
• The Prius Plug-in Hybrid offers impressive efficiency and reduced emissions, making it an environmentally friendly choice.
• The vehicle's advanced technology and design reflect Toyota's commitment to innovation and modernity.
• The Prius Plug-in Hybrid delivers surprising power and performance without compromising on efficiency.
• Toyota's commitment to a greener future extends beyond the vehicles themselves to encompass manufacturing processes and the supply chain.
• The Prius Plug-in Hybrid is a symbol of driving pleasure and environmental responsibility, offering a stylish and sustainable driving experience.

The 2023 Toyota Prius PHEV European Version: Setting New Standards in Engineering Innovation and Dynamic Design

The fifth-generation Toyota Prius takes a leap forward with a captivating new chapter in its legacy of engineering innovation and dynamic design. Exclusively available as a Plug-in Hybrid Electric vehicle in Europe, known as Prius Plug-in Hybrid, this latest iteration continues the tradition of pushing boundaries and defying conventions.

A Legacy of Electrified Innovation

For over a quarter of a century, the Prius has left an indelible mark on Toyota and the world as the first mass-produced electrified vehicle. It has paved the way for future EV trends and made electrified technology accessible to a wide range of customers. With global sales of over 23 million electrified vehicles, the Prius alone has contributed over 5 million units to this remarkable achievement.

Embracing Enhanced Electrification

The new Prius represents a significant step forward in Toyota's journey towards carbon neutrality. It incorporates the enhanced electrification of Plug-in Hybrid Electric (PHEV) technology, complementing Toyota's multi-path approach to carbon neutrality. As Toyota's most powerful and efficient PHEV, the new Prius strengthens the brand's lineup, offering customers a wider range of carbon reduction options. Toyota is committed to providing low-carbon solutions that cater to local needs and infrastructure, ensuring that no driver is left behind on the road to carbon neutrality.

Unveiling the Dual DNA: Electric Performance and Hybrid Technology

At the heart of the new Prius Plug-in Hybrid lies a compelling fusion of true electric vehicle (EV) performance and the convenience of the latest Hybrid technology. With an impressive 86 km EV driving range from its 13.6 kWh battery, the Prius enables fully electric driving on most daily journeys. The new generation Plug-in Hybrid system delivers enhanced output and boasts an ultra-low combined WLTP CO2 emissions rating of just 11 g/km – the lowest ever recorded for a Prius.

Surprising Power and Efficiency

While the Prius has long been recognized for its efficiency, the fifth-generation hybrid technology brings a pleasant surprise in terms of performance. The hybrid system delivers an overall improvement to the driving experience, providing more power and greater efficiency. With a TNGA 2.0-liter engine producing 152 DIN hp (112 kW) and a new 163 DIN hp (120 kW) transaxle front motor, the total system output reaches an impressive 223 DIN hp (164 kW). This increased output ensures strong and responsive acceleration, surpassing the previous generation's capabilities.

Enhanced Balance and Handling

The latest Prius not only offers unexpected power and acceleration but also boasts improved balance and handling. Thanks to the second-generation GA-C platform of the Toyota New Global Architecture (TNGA), the Prius delivers a more stable ride. The platform's lower weight and higher rigidity contribute to enhanced driving dynamics and agility. Furthermore, the Prius achieves a lower center of gravity by placing the EV battery under the rear seat and optimizing the positioning of the fuel tank, resulting in a heightened sense of stability and driving pleasure.

Efficiency Reimagined: Harnessing the Power of the Sun

The pursuit of maximum efficiency led to the incorporation of optional solar cells integrated into the roof, generating up to 8.7 kilometers of EV range per day (based on annual sunlight in Nagoya, Japan). These solar cells directly charge the plug-in hybrid battery, eliminating the need for an additional solar battery. The new solar cells, despite a smaller roof size, improve overall efficiency by over 15%, contributing to a greener and more sustainable driving experience.

A Stylish Statement of Modernity

The 2023 Prius Plug-in Hybrid European Version embraces a bold and dynamic design language that reflects its advanced technological prowess. Its sleek and aerodynamic exterior features sharp lines, sculpted surfaces, and an unmistakable presence on the road. The distinctive front grille, adorned with blue accents, highlights its electrified nature and distinguishes it from its predecessors.

Inside the cabin, the Prius offers a refined and futuristic environment, combining comfort, functionality, and advanced technology. The driver-centric cockpit is thoughtfully designed to provide easy access to essential controls and information. Premium materials and finishes create an upscale ambiance, while spacious seating ensures both driver and passengers can enjoy a comfortable journey.

Intelligent Technology for a Connected Drive

Toyota's commitment to innovation extends to the advanced technology integrated into the Prius Plug-in Hybrid. The intuitive multimedia system includes a high-resolution touchscreen display that enables seamless access to navigation, entertainment, and vehicle settings. The system is compatible with Apple CarPlay and Android Auto, ensuring effortless smartphone integration.

Safety is a paramount concern for Toyota, and the Prius is equipped with the latest Toyota Safety Sense package. This suite of active safety features includes pre-collision system with pedestrian detection, lane departure alert with steering assist, dynamic radar cruise control, and automatic high beams. These advanced systems work together to enhance safety and provide peace of mind on every journey.

Sustainability as a Driving Force

Toyota is committed to a sustainable future, and the Prius Plug-in Hybrid European Version embodies this commitment. Beyond its impressive efficiency and reduced emissions, the vehicle also utilizes eco-friendly materials throughout its construction. From the use of bio-based plastics to the incorporation of recycled materials, the Prius reflects Toyota's dedication to minimizing its environmental impact.

As a further testament to its commitment to sustainability, Toyota aims to achieve carbon neutrality across its entire vehicle lifecycle by 2050. This includes not only the vehicles themselves but also the manufacturing processes and supply chain. The Prius Plug-in Hybrid is a shining example of Toyota's efforts to create a greener future.

Source