2023 Jeep Wrangler Rubicon 20th Anniversary

The Jeep® brand is proudly celebrating 20 years of the game-changing Wrangler Rubicon at the 2023 Chicago Auto Show with the Wrangler Rubicon 20th Anniversary editions, the most capable Wranglers yet. You can find more visual details of the 2023 Jeep Wrangler Rubicon 20th Anniversary gallery by scrolling up.

Available on both the 2023 Wrangler Rubicon 4xe and 2023 Wrangler Rubicon 392, the Rubicon 20th Anniversary editions each deliver the Wrangler Rubicon’s legendary go-anywhere capability and unequaled spirit of freedom and adventure, designed to tackle the trail they’re named after straight from the Toledo (Ohio) Assembly Complex.

“Twenty years ago, a small group of enthusiastic Jeep engineers affectionately known as the ‘Lunatic Fringe,’ with grit and determination and their personal credit cards, designed, engineered and developed the most capable Wrangler yet – the Jeep Wrangler Rubicon – and overdelivered on everyone’s expectations because they knew it was what Jeep customers wanted,” said Jim Morrison, senior vice president and head of Jeep brand North America. “Today the Rubicon model represents about a quarter of overall Wrangler sales, with more than 700,000 sold worldwide, and include the electrified Rubicon 4xe, the best-selling and most capable PHEV in America. That same spirit of determination and ingenuity that led to the creation of the Wrangler Rubicon lives on in these new 20th anniversary special editions, which for the first time, bring available 37s to the Wrangler, providing unmatched capability.”

The limited run of 2023 Jeep Wrangler Rubicon 4xe 20th Anniversary and 2023 Wrangler Rubicon 392 20th Anniversary, available for order this month, are priced at a starting U.S. manufacturer’s suggested retail price (MSRP) of $69,585 and $90,895, respectively (all prices exclude $1,795 destination charge). Production of the Rubicon 20th anniversary models is scheduled to begin at the Toledo (Ohio) Assembly Complex this quarter, with vehicles arriving in dealerships in Q2 of 2023.

392 cubic inches + 20 years of Rubicon

The 2023 Jeep Wrangler Rubicon 392 20th Anniversary, based on the Rubicon 392 model and powered by a 470-horsepower 470-lb.-ft. V-8, accelerates from 0-60 mph in 4.5 seconds and through the quarter mile in 13.0 seconds, making it the quickest, fastest and most powerful Wrangler. The Rubicon 392 20th Anniversary’s long list of special-edition content includes:

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• Xtreme Recon Package
  • 35-inch BFGoodrich All-Terrain T/A KO2 tires
  • 17-by-8-inch beadlock-capable wheels
  • 4.56 rear axle ratio
  • Hinge-gate reinforcement by Mopar
  • Jack spacer by Mopar
  • Tire relocation kit by Mopar
  • Wheel flare extensions

• New interpretation of the iconic Jeep brand seven-slot grille
• 20th Anniversary hood decals in 392 bronze theme
• 20th Anniversary swing gate plaque
• 20th Anniversary shifter medallion
• Half-inch suspension lift delivering:
  • 34.5 inches water fording (+ 0.9 inch)
  • 11.6 inches ground clearance (+ 0.5 inch)
• On-board air compressor
• Triple hoop grille guard
• Steel bumpers (winch-capable front)
• 83-piece tool kit with canvas bag
• Heavy-duty steel rock sliders
• Integrated front off-road camera
• Gorilla glass windshield
• Unique red-and-black leather seats
• Red leather-wrapped instrument panel bolster
• All-weather slush mats
• Auxiliary switches 
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You can find more visual details of the 2023 Jeep Wrangler Rubicon 20th Anniversary gallery by scrolling up.

The 2023 Jeep Wrangler Rubicon 20th Anniversary special editions are available in nine exterior colors, including Earl, Firecracker Red, Punk’n, Hydro Blue, Sarge Green, Silver Zynith, Sting Gray, black and Bright White, with the Wrangler Rubicon 4xe 20th Anniversary also available in Granite Crystal.

Wrangler Rubicon: 20 years of unmatched capability

The Jeep Wrangler Rubicon was originally developed as an internal underground project, led by a small group of passionate Jeep engineers who envisioned a more off-road-focused Wrangler, one that featured popular aftermarket capability upgrades as factory equipment, all backed by a full warranty.

The result was the most capable production off-road vehicle the world had ever seen – the 2003 Jeep Wrangler Rubicon. Introduced at Easter Jeep Safari in Moab, Utah, in spring 2002, the original Wrangler Rubicon started production in summer 2002, and went on to beat all sales expectations.

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