- The 2023 Ford F-150 Platinum combines power, luxury, and advanced technology in a pickup truck.
- Its exterior features a bold and rugged design, showcasing its strength and capability.
- The interior offers a refined and luxurious atmosphere with premium materials and spacious seating.
- Advanced technology includes a 12-inch digital instrument cluster and the SYNC 4 infotainment system.
- The B&O premium sound system provides a high-quality audio experience.
- Safety features such as adaptive cruise control and automatic emergency braking prioritize driver and passenger protection.
- Impressive towing and hauling capacities make it suitable for demanding tasks.
- The Pro Trailer Backup Assist system simplifies trailer maneuvering.
- The FX4 off-road package enhances off-road capability with specialized features.
- The 2023 F-150 Platinum is priced at R$399,990 in Brazil, positioning it as a premium offering in the pickup truck segment.
The renowned Ford F-150, a globally recognized pickup truck that has dominated the North American market for over four decades, is all set to make its debut in Brazil. Ford has announced that the pre-selling of the 2023 Ford F-150 Platinum will begin on February 14th exclusively for Ford customers, followed by availability for all consumers on February 16th. The first deliveries are scheduled to commence in May, sparking excitement among truck enthusiasts across the country.
Daniel Justo, President of Ford South America, expresses his delight, stating, "We are thrilled to introduce the F-150 in Brazil, a product that epitomizes Ford's authority and global leadership in the pickup truck segment. As the flagship of the F Series, it carries an impressive legacy of innovation, technology, and reliability, setting trends and anticipating customer desires."
As part of Ford's ambitious plans for 2023, the 2023 F-150 joins the lineup of ten launches scheduled for Brazil. Alongside the Ranger and Maverick, this powerful addition expands the Raça Forte family, forming the most comprehensive range in the segment. Notably, the F-150 stands out with its body made of ultra-resistant aluminum alloy, ensuring enhanced rigidity while reducing the vehicle's weight by approximately 200 kg.
Unparalleled Innovation and Exceptional Features
The 2023 F-150 will be available in two distinctive versions, the Lariat and the Platinum. Both models are equipped with a robust 5.0 V8 engine, a 10-speed automatic transmission, 4x4 traction, an FX4 off-road package, and eight different driving modes. The F-150 excels in safety features, incorporating advanced driver assistance technologies for unparalleled protection.
Step into the cabin, and you'll experience superior spaciousness and refinement. Boasting a 12-inch 100% digital panel, a panoramic sunroof, premium B&O sound, and electrically adjustable seats, steering wheel, and pedals with memory function, the F-150 delivers exceptional comfort. The spacious cargo bed leads the segment with features such as an electrically operated lid, a convenient access ladder, a 110-volt outlet, LED lighting, and the highly durable "spray-in" type protection.
In a first for Brazil, the F-150 introduces SYNC 4, a cutting-edge multimedia and connectivity system that seamlessly integrates wireless Apple CarPlay and Android Auto. Additionally, innovative lighting systems and 360º external cameras enhance the overall driving experience.
Exquisite Design, Unrivaled Comfort
The design DNA of the Raça Forte family is personified by the F-150, showcasing captivating aesthetic updates that resonate throughout the pickup lineup. With its commanding dimensions—measuring 5,880 mm in length, 1,960 mm in height, and 2,090 mm in width—the F-150 exudes strength and grandeur. Its imposing presence demands attention wherever it goes.
Featuring a raised hood, a wide grille, and 20-inch wheels wrapped in Hankook 275/65 R20 all-terrain tires, the F-150 emphasizes its ruggedness. The LED lighting system, equipped with automatic high beam and dynamic conversion in curves, creates an unmistakable signature that ensures visibility even in low-light conditions.
The Lariat version offers a sporty appeal with darkened finishes on the wheels, grille, door handles, and mirrors. On the other hand, the Platinum edition exudes luxury and refinement, featuring chrome elements with either a glossy or satin finish. The metallic appliqué on the bucket lid prominently displays the version's name, emphasizing its exclusivity as the most sophisticated series in the lineup.
Inside the cabin, the 2023 F-150 Platinum impresses with its refined and luxurious atmosphere. The interior is meticulously crafted with high-quality materials, combining comfort and sophistication. Premium leather upholstery, wood accents, and brushed aluminum details create an elegant ambiance.
The spacious seating provides ample legroom and headroom for both the driver and passengers. The front seats are equipped with heating, cooling, and massage functions, ensuring a pleasant and comfortable ride, even on long journeys. The rear seats offer generous space and can be folded to create additional cargo storage when needed.
Technological innovation takes center stage in the F-150 Platinum. The 12-inch digital instrument cluster provides clear and customizable information, allowing drivers to easily access important data while on the road. The intuitive SYNC 4 infotainment system integrates seamlessly with the user's smartphone, providing access to various apps, navigation, and entertainment options.
For audiophiles, the B&O premium sound system delivers a concert-like experience. With a high number of speakers strategically placed throughout the cabin, occupants can enjoy crystal-clear audio and immersive surround sound.
Safety is a top priority in the 2023 F-150 Platinum. The pickup is equipped with a comprehensive suite of advanced driver assistance systems, including adaptive cruise control, lane-keeping assist, blind-spot monitoring, rear cross-traffic alert, and automatic emergency braking. These features provide an extra layer of protection and help prevent accidents on the road.
The 2023 Ford F-150 Platinum also offers impressive towing and hauling capabilities. With a maximum towing capacity of up to 5,987 kg (13,200 lbs) and a payload capacity of up to 907 kg (2,000 lbs), it is ready to handle demanding tasks with ease. The Pro Trailer Backup Assist system makes maneuvering trailers a breeze, simplifying the process for drivers.
In terms of off-road capability, the F-150 Platinum comes equipped with the FX4 off-road package, which includes features such as off-road-tuned shocks, skid plates, an electronic-locking rear differential, and all-terrain tires. Whether traversing rugged terrains or venturing off the beaten path, the F-150 Platinum ensures a confident and capable off-road experience.
As for pricing, the 2023 Ford F-150 Platinum in Brazil starts at R$399,990, making it a premium offering in the pickup truck segment. Ford is confident that the F-150 will resonate with Brazilian consumers who appreciate its combination of power, versatility, luxury, and advanced technology.
With the arrival of the 2023 Ford F-150 Platinum, Brazil's pickup truck market is set to witness a new era of excellence and innovation. As Ford expands its presence and offers a wider range of products, truck enthusiasts can look forward to experiencing the renowned performance and craftsmanship of the iconic F-150 firsthand.