2023 BMW Touring Coupe Concept

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Image for 2023 BMW Touring Coupe Concept - Exteriors, Interiors and Details
Image for 2023 BMW Touring Coupe Concept - Exteriors, Interiors and Details
Image for 2023 BMW Touring Coupe Concept - Exteriors, Interiors and Details
Image for 2023 BMW Touring Coupe Concept - Exteriors, Interiors and Details
Image for 2023 BMW Touring Coupe Concept - Exteriors, Interiors and Details
Image for 2023 BMW Touring Coupe Concept - Exteriors, Interiors and Details
Image for 2023 BMW Touring Coupe Concept - Exteriors, Interiors and Details
Image for 2023 BMW Touring Coupe Concept - Exteriors, Interiors and Details
Image for 2023 BMW Touring Coupe Concept - Exteriors, Interiors and Details
Image for 2023 BMW Touring Coupe Concept - Exteriors, Interiors and Details
Image for 2023 BMW Touring Coupe Concept - Exteriors, Interiors and Details
Image for 2023 BMW Touring Coupe Concept - Exteriors, Interiors and Details
Image for 2023 BMW Touring Coupe Concept - Exteriors, Interiors and Details
Image for 2023 BMW Touring Coupe Concept - Exteriors, Interiors and Details
Image for 2023 BMW Touring Coupe Concept - Exteriors, Interiors and Details

About the Car

2023 BMW Touring Coupe Concept

  • The BMW Touring Coupe Concept is making its world premiere at the Concorso d'Eleganza Villa d'Este 2023.

  • This two-seater concept car pays tribute to legendary BMW classics and represents freedom and the joy of traveling together.

  • The interior features luxurious leather surfaces from Poltrona Frau and a spacious compartment for luggage.

  • The unique model celebrates the timeless fascination of automobiles and showcases the passion for driving pleasure.

  • The Touring Coupe Concept combines traditional body concepts with modern sports car technology.

  • Its design highlights include a sculpted rear end, shooting brake proportions, and elegant body surfaces.

  • The exterior is adorned with the specially created Sparkling Lario paintwork and silver-bronze accents.

  • Inside, the driver-oriented cockpit showcases craftsmanship and attention to detail.

  • The luggage set, designed exclusively for the concept, is crafted by the prestigious Schedoni leather workshop.

  • The BMW Touring Coupe Concept represents a harmonious blend of timeless design, cutting-edge technology, and unmatched craftsmanship.



The BMW Group proudly unveils the world premiere of the highly anticipated 2023 BMW Touring Coupe Concept at the prestigious Concorso d’Eleganza Villa d’Este 2023. This remarkable two-seater, meticulously crafted for one-off production, pays homage to the legacy of iconic BMW classics while embodying the essence of freedom and the joy of shared adventures on the road.

Revolutionizing the conventional body design of an elegant sports car, BMW Design presents a visionary shooting brake concept, reimagining automotive aesthetics. Step inside, and you’ll be greeted by the opulent ambiance created with finely crafted leather surfaces sourced from the renowned Italian manufacturer, Poltrona Frau. With its generous luggage compartment located behind the seats, this extraordinary coupe offers ample storage space for spontaneous getaways. To complement this exclusivity, the luggage itself has been meticulously handcrafted at the esteemed Schedoni leather workshop in Modena.

A Tribute to Timeless Fascination

The world premiere of the BMW Touring Coupe Concept at the revered Concorso d’Eleganza Villa d’Este 2023 provides a unique opportunity to place this extraordinary vehicle within a historical context. Surrounded by classic automotive marvels that have captivated enthusiasts for generations, this one-of-a-kind masterpiece stands as a tribute to the timeless fascination of automobiles. Domagoj Dukec, the head of BMW Design, emphasizes, “The BMW Touring Coupe Concept celebrates the original Sheer Driving Pleasure, embodying the passion that has been fundamental to the joy of driving throughout history and will continue to be in the future.”

2023 BMW Touring Coupe Concept

The BMW Touring Coupe Concept combines a body concept rooted in tradition with the technology of a contemporary, purist sports car. Paying homage to the victorious BMW 328 Touring Coupe of the legendary Mille Miglia race in 1940, both the proportions and name of this extraordinary model evoke a sense of heritage. Additionally, the shooting brake concept, known for its versatility, harks back to the iconic “Touring” variants of the BMW 02 Series in the early 1970s. Drawing inspiration from these predecessors, the distinctive styling of the badges adorning the exterior and interior of this exclusive vehicle echoes the model insignia of its historic lineage. Equipped with BMW’s renowned six-cylinder in-line engine, the Touring Coupe Concept delivers the performance and refinement that epitomize sheer driving pleasure.

Exterior Design: A Masterpiece of Striking Proportions and Exquisite Details

The BMW Touring Coupe Concept is a visual delight, with its sculpted rear end stealing the spotlight. Merging seamlessly with the rear side panels, the elegantly flowing contours of the roof accentuate the car’s athletic shoulders, while the flat rear window and well-defined body surfaces emphasize its commanding presence.

Viewed from the side, the unmistakable shooting-brake proportions, uniquely interpreted by BMW, are on full display. The long bonnet, streamlined roof contours, and powerful rear section harmoniously come together in a distinct two-box design. Adding to its sporty elegance, the elongated side window graphic with the characteristic Hofmeister kink and flared rear wheel arches exude a sense of dynamism.

Dressed in the bespoke Sparkling Lario exterior paintwork, specially crafted for the Touring Coupe Concept, the car’s grey-brown hues, embellished with embedded flakes of blue glass, create a mesmerizing depth and allure. The exquisite silver-bronze accents and the meticulously designed BMW kidney grille, featuring longitudinal bars, further enhance its visual appeal. The exclusive 20-inch front and 21-inch rear alloy wheels, adorned with a captivating 20-spoke radial design, seamlessly continue the color accents. Their intricate craftsmanship and subtle gold-colored surfaces accentuate the vehicle’s elegant and sporty character.

Interior Design: A Masterclass in Craftsmanship and Comfort

Step inside the BMW Touring Coupe Concept, and you’ll be enveloped in a meticulously crafted interior that exemplifies the brand’s unwavering commitment to driver-centric design, premium materials, and meticulous attention to detail. The bi-color treatment, handcrafted by the renowned Italian leather workshop Poltrona Frau, divides the interior into two distinct segments. The upper section boasts a dark brown tone, fostering a focused ambiance for an immersive driving experience, while the lower section indulges occupants with a light saddle brown shade, enveloping them in comfort and warmth.

The artisanal character of the interior is further accentuated by precise perforations and braided leather straps on the seat valences and slide bar. This perfect fusion of traditional craftsmanship and modern design principles elevates the overall aesthetic and tactile experience.

Complementing the interior’s elegance, the BMW Touring Coupe Concept offers a custom-made set of luggage, meticulously designed and crafted by the esteemed Schedoni leather workshop in Modena. This exclusive ensemble includes two generously sized weekender bags, a smaller bag, and a garment bag, all meticulously coordinated with the vehicle’s interior.

Stay tuned for more exciting features and in-depth coverage of the 2023 BMW Touring Coupe Concept, a testament to the harmonious blend of timeless design, cutting-edge technology, and unparalleled craftsmanship. Explore the captivating image gallery above to admire the beauty and magnificence of this remarkable automobile.

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