Ford revealed for the first time the new Focus mid-sized family car, featuring expressive new design and fuel-efficient electrified powertrains alongside advanced connectivity and driver assistance technologies designed to make the ownership and driving experience easier and more rewarding.
A new iteration of Ford’s “human-centric” design philosophy brings greater confidence and boldness to the Focus exterior, with a more distinctive approach to the Titanium, ST-Line and Active variants. Each gains unique styling elements that express their individual personalities, with an available X pack bringing a high specification and expanded Vignale pack availability delivering ultimate luxury and exclusive design features.
The new Focus introduces Ford’s next-generation SYNC 4 technology to greater numbers of customers than ever before, enabling cloud-connected navigation and connected voice control with natural language understanding. SYNC 4 is supported by an all-new, largest in segment 13.2-inch landscape centre screen with an intuitive interface designed to make it effortless to navigate a comprehensive range of driving and comfort features. The technology also allows Ford Power-Up wireless software updates to improve functionality over time.
Advanced driver assistance technologies introduced to Focus for the first time include Blind Spot Assist, which monitors the driver’s blind spot for vehicles approaching from behind, and can apply counter-steering to warn the driver and discourage a lane change manoeuvre if a potential collision is detected.
Focus wagon more practical than ever
In response to customer feedback, a range of innovative new features have been introduced to the new Ford Focus wagon loadspace that make it even more practical and convenient for customers.
The luggage space is now trimmed with a high-quality cropped carpet – previously used exclusively as cabin flooring and floor mats on Vignale-specification vehicles – which not only delivers a premium feel but uses short fibres that make it easier to clean. An additional side load net is ideal for storing smaller items that could otherwise move freely around the loadspace while travelling, and twin LED lights provide clearer illumination in low-light conditions.
The adjustable load-floor now has a central hinge, allowing it to be folded to create a vertical divider that locks into place at a 90-degree angle, creating two separate spaces to keep items more securely in place.
The load area also now features a wet zone, with a load-floor liner inserted into the space to provide water resistance against items such as wet suits and umbrellas. The water-resistant lining can be removed from the space for easy draining or cleaning, and the area can be enclosed from the rest of the boot with floor folded down, or separated with the vertical divider to create wet and dry zones.
2022 Ford Focus Active Wagon Front View 3/4
In addition, the Ford Focus wagon luggage space now contains a “quick guide” customer instruction label with simplified diagrams to explain the multiple functionalities of the load area. During customer research, Ford found that 98 per cent of current Focus wagon owners were not aware of all the existing features such as the stowable tonneau cover and boot floor, remote seat release and floor divider system. The label simply and clearly explains the features without the user needing to consult the owner’s manual for instructions.
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