Today, the new high-end mid-to-large SUV Ford EVOS, which has attracted much attention, officially made its global debut at the Shanghai Auto Show, opening a new chapter of “Ford China 2.0” as the first strategic model. . Ford EVOS adopts a new “potential energy aesthetics” design language and new intelligent technology, which fully demonstrates Ford China’s future product design and intelligent technology development direction. At the same time, the domestic version of Ford’s new Pioneer Smart Pure Electric SUV Mustang Mach-E officially opened for pre-sales and the first-ever fashion high-performance plug-in hybrid SUV Ruiji PHEV debuted on the same stage, marking Ford’s full effort in the field of electrification and intelligence.
In addition to the three heavy-duty models that debuted for the first time, Ford’s pioneering model lineups in China, including the new Forys, the new Lingyu, Explorer, Ruiji, Ruijie PLUS, Lingjie S, F-150 LTD, Mustang, etc. It was also neatly displayed on the booth with the theme of “E Wave” created by Ford China for the first time in cooperation with Changan Ford and Jiangling Ford. Ford’s joint booth fully interprets the brand’s “pioneer innovation” spirit with a brand new unified brand image and affectionate service concept.
In the two years since the “Ford China 2.0” blueprint was released, the planned product development center, design center, innovation center and new energy center have all been completed and put into operation. The five major plans are also advancing rapidly. Ford has basically completed “Ford China 2.0.” The plan is to re-arrange and transform the business operation model in China and enter the stage of full force. In the past quarter, Ford’s sales in China increased by more than 73% year-on-year, achieving four consecutive quarters of year-on-year growth, and the Ford brand product structure has also been continuously optimized. Under the background of accelerating the transformation of the entire automotive industry to the “new four modernizations”, Ford, as a century-old brand, has also ushered in new opportunities. Ford will focus on “electrification and intelligence”, and launch products and products around “consumer-centric”. Services, upgrade consumer experience, and comprehensively boost the automotive business.
Mr. Jim Farley, President and CEO of Ford Motor Company, expressed the brand’s original aspiration that Ford has always adhered to and his determination to promote the transformation of the entire industry and create a sustainable future through video at the press conference. Ford has always been committed to creating a better world, allowing everyone to travel freely and chase their dreams. This original intention has not changed since 118 years. Ford will work with its partners to commit to the promise of’More Ford, More China’ , Centering on the needs of Chinese consumers, we will work together to create world-class products and excellent user experience with the distinctive characteristics of the Ford brand.”
Ford EVOS opens the prelude to Ford China’s next-generation pioneer smart products
The new high-end mid-to-large SUV Ford EVOS, which debuted globally at the Shanghai Auto Show, is a new model brand launched by Ford to lead the trend of the times according to the increasingly diversified needs of consumers. It is also the first global strategic model launched under Ford China 2.0. The China Product Center takes the lead in the development and fully coordinated the integration of Ford’s global superior resources, adding an extremely important weight to the Ford product lineage. The arrival of Ford EVOS is not only a new manifestation of Ford’s century-old “pioneer innovation” brand spirit, but also the latest example of Ford meeting and surpassing the ever-changing needs of Chinese consumers.
2022 Ford Evos Front View 3/4
Ford EVOS is the first product to implement the “potential energy aesthetics” design concept released at the Beijing Auto Show last year. It adopts a dynamic and avant-garde styling design, which perfectly blends agility and freedom with power. The sculptural side shape of the body creates a strong dynamic tension. The detailed design of the penetrating wind blade lamp belt design, breathing 3D parametric scale armor, and parametric scale grid penetrating taillights combines Ford’s classic design elements with Chinese aesthetics. In the car, the intelligent surrounding cockpit is extended and bridged by design elements such as trim strips, soft case materials, stitching, and the ultra-wide 12.3+27-inch huge screen that traverses the front cabin, creating a Ford EVOS texture. A smart cockpit with a sense of technology.
Like Mustang Mach-E, which was the first to adopt brand-new intelligent technology, Ford EVOS is equipped with Ford’s new generation of electronic and electrical architecture-FNV intelligent interconnection network architecture, which can evolve and grow through vehicle OTA upgrades. The eye-catching huge horizontal screen in the new generation of smart cockpits is not only “face-saving” but “connotative”. The SYNC+ system of “the best vehicle for joint venture brands” that integrates Baidu artificial intelligence technology and domestic Internet application ecology has been upgraded on Ford EVOS Up to the second generation, the new SYNC+ 2.0 Smart Mobility Interconnection System adopts Ford’s latest UI design style. The function distribution is more intuitive and concise. The “embossed” design makes the touch screen experience more realistic, and it is equipped with Ford’s first virtual artificial intelligence. Assistant VPA Smart Travel Partner, the blue energy ring image is inspired by the classic oval shape of the Ford logo, full of dynamic and technological sense, and vividly conveys the brand core of “pioneer innovation”.
According to Ford’s in-depth insight into the needs of Chinese home users, the huge horizontal screen across the main and co-drivers has customized unique functions including “joint driving fun” and “free secrets”, making the cockpit a ritual and warm Move the “third space”. With the addition of BlueCruise’s active driving assistance function, the “old driver” Co-Pilot360 has become “more road-aware”, achieving long-term “quasi-automatic driving” on high speeds and urban expressways, and is the first to be equipped with cellular car networking technology in China ( C-V2X) mass-produced models have opened the door for smart driving to empower smart cities.
With the help of Ford EVOS’ OTA capabilities, Ford will also provide customers with a series of unique full-cycle digital experiences through software upgrades, just like using a smart phone. Car owners can flexibly subscribe to personalized in-vehicle rich media on demand, and more direct instant car owners. Communication mechanism, and a series of high-end value-added services.
Chen Anning, President and CEO of Ford Motor (China) Co., Ltd. said, “The debut of Ford EVOS not only represents Ford’s increasingly diversified needs in the Chinese market, but also a step forward in creating high-end products based on consumer experience. The pioneer of the next generation of intelligent products heralds the future development direction of Ford’s products in China. Adhering to the brand spirit of “Pioneer Innovation”, Ford combines the world’s cutting-edge intelligent technology to bring consumers a truly intelligent travel experience. ”
2022 Ford Evos Interior
As the first strategic model of “Ford China 2.0”, Ford EVOS will be produced by Changan Ford. In response, Changan Ford will not only carry out a comprehensive upgrade of the production line to prepare for a series of new products in the future, at the same time, it will continue to use Ford’s stringent global manufacturing standards and processes to ensure that the new products meet the needs of Chinese consumers in terms of quality. . After Ford EVOS is officially listed, it will be sold on the NDSD channel. The first limited edition of First Edition will be on sale later this year.
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