With sharpened design, particularly in the front and rear, and innovative technologies, Audi is ensuring the increased presence and sporty elegance of the A8. For that reason, the company with the four rings is even more intensively working out the confident and progressive character of the active luxury sedan. The new high-end headlights and taillights inspire with innovative functions and form the apex of the A8’s established technology portfolio. The flagship of the brand thereby creates a contemporary and user-oriented experience – whether for passengers or drivers.
As the successor to the Audi V8, the A8 has been the brand’s leading edge in the luxury sedan segment of Audi’s portfolio since 1994. The Audi A8 is a symbol of and a trailblazer for the status and prestige of the brand. The fourth generation of the luxury sedan, which Audi introduced in 2017, raised it to a new level with respect to power, look, and equipment. As an initial series model, the A8 revealed the future design language upon its launch and consequently it is essentially the progressive face of the brand to the present day. The sharpened design coupled with established technologies and outstanding comfort in the back seats define Audi’s premium conception in this segment. The sedan thereby represents the symbiosis of masterful comfort and sporty handling and it therefore covers the full breadth of driving experience. With precision in all details and many intelligent functions, the new A8 is a high-value technology pioneer in user-centered and confident mobility.
A8 L Horch: special for the Chinese market
The Audi A8 L, the top version for the Chinese market, is 5.45 meters (17.9 ft.) long, which is 13 cm (5.1 in.) longer than the A8 L. In the interior, the expanded diamond quilting, logo embossing in the cushions, and deep-pile floor mats in the back emphasize the exclusivity of this version. In the exterior, the specifically designed Singleframe with vertical braces indicate that it is a luxury model. Additionally, there are also chrome applications, for instance on the mirror housings, a specific light signature on the rear, a larger panoramic roof, badges, a Horch emblem on the C-pillar, the “H crown” rim design, and added standard equipment, including a relaxation seat. For the first time in the D segment, the top model is offering a two-color finish for customers in China who want to give their car a particularly elegant look.
Three color combinations, applied by hand, are available: Mythos Black and Florett Silver, Florett Silver and Mythos Black, and Firmament Blue and Ultra Blue. Audi applies each of the first-named colors under the edge of the light, what is known as the tornado line. In this way, the Audi A8 L Horch, with its prestige- and status-oriented features, enacts Audi’s understanding of a progressive luxury sedan with maximum customer-orientation.
2022 Audi A8L Front View 3/4
Base price: starting at 99,500 euros
The enhanced Audi A8 starts in December in European markets. In Germany, the base price for the A8 is now 99,500 euros. The Audi S8 is available starting at 144,800 euros.