A fresh new lineup of Ford trucks and SUVs – including the all-new Maverick pickup and all-electric Mustang Mach-E SUV – is creating new opportunities for customers to imagine, build and show off personalized versions of their new rides with Ford Performance Parts and Ford Licensed Accessories.
More than 40 unique Ford project vehicles created in collaboration with some of the automotive aftermarket’s leading customizers are headed to this year’s SEMA show in Las Vegas to bring those visions to life.
Ford taps new e-commerce site and products to grow accessories business
This past year has seen a number of new opportunities and accessories from the Ford parts teams. First among them is the launch of the revamped e-commerce site for Ford Licensed Accessories, Genuine Ford Parts and Ford Performance Parts – all converging at accessories.ford.com. There, Ford fans can buy everything online from a 760-horsepower Shelby GT500 engine to a Yakima pop-up rooftop tent, and just about anything in between, and have it shipped to their home.
The accessories business is growing at Ford dealers as well, thanks in part to the number of new Ford vehicles coming to market. The newest addition is the compact Maverick pickup that went on sale this month with its own catalog of more than 160 new Ford parts and accessories. Ford Licensed Accessories add-ons from popular brands like RIGID®, Yakima®, Thule® and FOX® are now available for Maverick pickup customers to roll in at purchase or to customize their trucks down the road. For the first time, a truck cap is available from Ford dealers at launch with a SnugTop® offering for the Maverick pickup.
This stunning 2021 Mustang Mach-E GT was designed and built by the Austin Hatcher Foundation to help families battling pediatric cancer through occupational and diversion therapy programs. The Space White Mach-E GT features custom carbon fiber front splitter and rear wing from Archetype Racing.
The Mach-E is equipped with wide 20-inch Rotiform WheelsTM Alloy R-159 OZR wheels, Brembo® brakes and adjustable Motion Control Suspension to round out the performance add-ons.
Inside, Ford Performance Parts GTP seats are installed with an infrared rearview dashcam and charge cord bag by DC Safety from Ford Licensed Accessories. A black vinyl roof wrap by Wastegate Technologies is also added.
2021 Ford Mustang Mach-E GT Concept by Austin Hatcher Side View
The Austin Hatcher Foundation plans to run the 480-horsepower electric-powered car at the 2022 Bonneville Speed Week, targeting to top 200 mph in the Mustang Mach-E SUV. In 2023, this historic piece of Mustang Mach-E history will be auctioned off to help support the Chattanooga, Tennessee-based foundation’s nationwide operations.