2020 Fiat Kartell Concept

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Image for 2020 Fiat Kartell Concept - Exteriors, Interiors and Details
Image for 2020 Fiat Kartell Concept - Exteriors, Interiors and Details
Image for 2020 Fiat Kartell Concept - Exteriors, Interiors and Details
Image for 2020 Fiat Kartell Concept - Exteriors, Interiors and Details
Image for 2020 Fiat Kartell Concept - Exteriors, Interiors and Details
Image for 2020 Fiat Kartell Concept - Exteriors, Interiors and Details

About the Car

2020 Fiat Kartell Concept

  • World premiere of the new Fiat 500, the first fully electric FCA car.

  • The third generation of the Fiat 500 is completely new: more space, higher technology, a new style, but still a Cinquecento.

  • Range: up to 320 km in the WLTP cycle, with the 85 kW fast charger supplied as standard.

  • The first city car with level 2 autonomous driving, and the first FCA car equipped with the new revolutionary UConnect 5 infotainment system.

  • Leonardo DiCaprio, offering his exceptional endorsement to the vision of the New 500, in the “All-In” video* campaign (Link)

  • The “Reincarnation” (Link) video* is also available, recounting the evolution of the Fiat brand using the iconic 500.

  • The One-offs: the 500 Giorgio Armani, the B.500 “MAI TROPPO” [never too much] by Bvlgari and the 500 Kartell. The icons of Made in Italy interpret the New 500 in the name of sustainability.

  • The Fiat 500 is now an “Italian Icon and Honorary Member” of Altagamma, the association that brings together the best Italian companies to promote national excellence around the world.

  • From today, March 4, online pre-booking is open for the “la Prima” launch version. 500 exclusive units per market with Easy Wallbox™ included.

  • When a customer buys the New Fiat 500, they are granted access to “My Dream Garage”, the exclusive subscription mobility service from Leasys for “on-demand” bookings on all FCA Group cars.

“It’s time to take action to create a better future.” Planet Earth is going through a very delicate period, one unique in its history. We have all been called on to take action to create a better future. Fiat is taking on the challenge by bringing out its family jewels: the 500. Because the 500 has always kept pace with time. It changes when social needs change.

Today in Milan, the New 500, FCA’s first fully electric car was presented. It will change the rules of the game for zero-emissions vehicles.
To picture the future of the 500, the Fiat brand started from what made it what it is. The same was true of the first generation, which offered mobility and freedom in the 1960s. The 500 represented a sea change, and became a much-loved brand. A car that was always on the crest of the wave, and that has established itself as an icon since its debut, 63 years ago.

2020 Fiat 500 Kartell Concept galleryWith the second generation, launched in 2007, the Fiat 500 introduced the concept of coolness and charm to the city car, becoming an icon of Italian fashion and style that conquered the world. An ever-evolving model that has inspired artists and musicians over the past thirteen years, and has been the linchpin of more than 30 special series.

Now, in 2020, a new era is coming, and it is time for the Fiat 500 to use all its popularity to inspire change and become part of the solution.

As mobility is expected to be more sustainable, connected and autonomous, with increasingly stringent regulations, the third generation of the Fiat 500 is once again at the fore, bringing with it design and driving pleasure. It is not just a revolution, but the “reincarnation” of a spirit, one that can inspire renewal. In fact, rules and regulations are not enough for a true revolution, something iconic and beautiful is needed: the New Fiat 500.

The path of change cannot be taken alone. We need partners with an equally positive outlook, who want to get involved in improving the state of the Earth, by sharing values and goals. Leonardo DiCaprio has embraced the New Fiat 500 project. The global megastar, who has been personally involved in protecting the Earth for more than twenty years, has offered his endorsement for the vision of the new electric city car. In the “All-In” video campaign, he invites everyone to make their own contribution, just like the Fiat brand did with the 500.

This vision is shared by other stakeholders – Giorgio Armani, Bvlgari and Kartell, three iconic companies in the world of Made in Italy, which, together with the Fiat brand, have breathed life into a strategy where sustainability is closely intertwined with excellence in know-how, creativity and innovation. This is how the One-offs, the three unique and exclusive examples of the New Fiat 500, came to be. To create these models with Armani, Bvlgari and Kartell, we took as a starting point the values of the iconic 500, the best-known Fiat city car in the world, by those who define the third generation. Combining these values with their own has resulted in three unique models of the New 500, characterized by style, creativity and craftsmanship.

Real masterpieces of Italian ingenuity to the extent of a great work of art, the three One-offs were produced with the will and commitment to make more use of sustainable, natural and recycled materials.
This strategy aimed at improving the Planet also includes a charity auction. All the proceeds from the sale of the three unique models – the 500 Giorgio Armani, the B.500 “MAI TROPPO” by Bvlgari and the 500 Kartell – will go to one of Leonardo Di Caprio’s environmental organizations.

So much substance: the best possible range, charging and driving

When designing the New 500, the engineers started with a blank sheet of paper, so they could work on every aspect with the utmost attention to detail and choose the best solutions.

Range and charging times are two key issues for customers. The lithium-ion batteries with a capacity of 42 kWh give the New 500 a range of up to 320 km in the WLTP cycle.

To optimize charging time, the New 500 is equipped with an 85 kW fast charger system to charge the battery very quickly. For example, it takes only 5 minutes to build up a sufficient energy reserve to travel 50 kilometers, more than is needed for average daily use. And the fast charger can also charge the battery to 80% in just 35 minutes. The Combo 2 socket located on the rear right side panel of the car powers the fast charger, for both AC and DC charging.

Home charging solutions are also available. The launch edition of the new 500 includes the Easy Wallbox™, a home charging system that can be connected to a normal home outlet. ENGIE EPS developed this exclusively for FCA, and it will be marketed by Mopar in Europe to coincide with the launch of the model. It is a simple, accessible “plug-and-charge” solution that can be managed easily via Bluetooth, letting you stabilize your energy load by charging your 500 immediately at home with up to 3 kW of charging power, with no need for any intervention by skilled personnel. Moreover, the Easy WallboxTM is ready for a power upgrade to 7.4 kW, providing a full charge at home in just over 6 hours. The model also comes with a Mode 3 cable for charging from the public mains.

2020 Fiat 500 Kartell Concept Front View 3/4

2020 Fiat 500 Kartell Concept

The New 500 has three driving modes: Normal, Range and Sherpa, which can be selected to match your driving style.

In particular, Sherpa mode optimizes the available resources to ensure that you will reach your destination. Sherpa driving mode works on several components to reduce fuel consumption to a minimum, precisely to ensure that you can reach either the destination set on the navigation system or the nearest charging station comfortably. Just like a “Himalayan Sherpa”, who is in charge of the whole expedition and guides it to the destination, this driving mode adjusts various parameters: maximum speed, limited to 80 km/h; accelerator response, in order to reduce energy consumption; and deactivation of the climate control system and heated seats (the driver has the option of activating them at any time).

“Normal” mode is as close as possible to driving a vehicle with a normal combustion engine, while “Range” mode activates the “one-pedal-drive” function. By selecting this driving mode, you can practically drive the New 500 with the accelerator pedal alone. In fact, releasing it causes much greater deceleration than with a normal combustion engine, almost as if you had pushed the brake pedal. In any event, you need to push the brake pedal to bring the car to a complete stop. However, in daily use and with more practice, you can eventually learn to drive it using the accelerator pedal only.

The engine has an output of 87 kW, providing a maximum speed of 150 km/h (self-limited) and acceleration from 0-100 km/h in 9.0 seconds and 0-50 km/h in 3.1 seconds.

Level 2 autonomous driving and connectivity

The car of the future is not just an electric city car, but goes one step further: it literally goes to the next level by being the first car in its segment to offer level 2 autonomous driving, bringing all the associated benefits to urban mobility.

Front-facing camera monitoring technology monitors all areas of the car, both longitudinally and laterally. The intelligent Adaptive Cruise Control (iACC) system brakes or accelerates in response to anything: cars, cyclists, pedestrians. Lane Centering keeps the vehicle in the center of the lane when the markings are correctly identified.

Intelligent Speed Assist reads the speed limits and recommends applying them, while Urban Blind Spot uses ultrasonic sensors to monitor the blind spots and warn of any obstacles with a triangular warning light on the wing mirror. Then there is Attention Assist, which provides warnings on the display, recommending that you stop and take a break when you are tired. Finally, the 360° sensors provide a drone view to avoid any obstacles when parking or performing complex maneuvers.

The third-generation 500 is the first FCA car equipped with the new UConnect 5 infotainment system, the connected platform designed for the future. Developed with the idea of providing customers with a completely new user experience in mind, FCA uses the easy, intuitive and incredibly customizable Android Auto operating system. For example, you can use widgets to configure how functions and apps are displayed. Apple CarPlay is already available wirelessly. The system is also ready to offer the same functionality for Android Auto.
In short, the New 500 offers seamless integration with your smartphone, offering a 10.25” high-definition touchscreen, with a horizontal form factor that fits perfectly into the car dashboard, following its lines.

UConnect 5 combined with the Telematic Box Module, as well as the mandatory Emergency Call function, offers customers a number of innovative connectivity services:

  • My Assistant: an assistance system that connects the customer with an assistant to request help in the event of a breakdown and receive support to resolve any issues. The customer will also receive a report by e-mail, in which they can check the car’s current status.
  • My Remote: from their smartphone, customers can check the battery charging level, schedule vehicle charging for the most cost-effective time slots; find the exact location of the car; lock and unlock the doors; turn the lights on and off and program the air conditioning system.
  • My Car: to check the condition of your car, with immediate verification of various parameters, from tire pressure to service schedule.
  • My Navigation: via the mobile app, you can send your destination to the car’s navigation, identify the route, check traffic conditions and weather along the way and speed cameras. You can also view charging points located near you, by graphically locating on the map the points that can be reached based on your current level of battery charge. Maps will always be kept updated, over-the-air.
  • My Wi-Fi: a true hotspot that connects up to eight electronic devices to the internet at the same time, just like at home. My Wi-Fi also lets you interact with your car with voice assistance technology from Amazon Alexa, the industry leader.
  • My Theft Assistance: customers are immediately notified in the event of their car being stolen. As soon as the theft is confirmed by law enforcement, customer safety assistance will provide support to retrieve the car.

So, the New 500 was born perfectly connected: it dialogs with you both inside and outside the car, allowing you to set the navigation route in advance, and to find it air-conditioned on arrival. And once the car door is opened, your mobile phone will be connected in just 5 seconds. You will no longer need to use the charging cable either.

The launch version also boasts the Natural Language interface system, with advanced voice recognition, so you can talk to the car to control parameters, set the climate control and choose your favorite music.

2020 Fiat 500 Kartell Concept Interior Detail

2020 Fiat 500 Kartell Concept

Style and design

In terms of style, the New 500 implements future mobility in an Italian way, bringing together the considerable legacy of the two previous generations. Because we must never forget that the New 500 is what it is, an iconic city car with the same stylistic proportions and clean design, a sign of our times. Classic, cool, and rooted in 63 years of history. During the design phase, the Fiat Style Center worked on clean lines and a consistent language to define the look of the third generation: crisp, advanced and compact, while being more sinuous and elegant, shaped around a more proportioned approach to the chassis. This makes it spatially attractive, giving a perception of increased stability and dimensional presence.

Another requirement was to immediately give the new model a dedicated 500 logo, which appears at the center of the front badge for the first time, in the place of the Fiat logo. The current 500 logo at the rear keeps its link with the past, albeit transformed into the dedicated all-electric version: distinguished and embellished by a Light Blue border, with a play of design and color transforming the final zero into a letter “E”.

The New 500 has all the elements of style, just quieter, cleaner and crisper. The front is vertical as in the 1957 version, making it less elusive, almost facing the road, and the dynamic feel of the profile has been accentuated. The dividing line of the first generation separated the bonnet from the circular headlights, while today that separation has been redesigned, dividing the modular elliptical headlight with an eyelash on the bonnet. The slightly more ellptical, still-iconic headlights are technological and modern, resulting in a more appealing look, while the door handles are completely flush, with a compartment for the electric unlocking. A car with a smile, which has not lost the ‘carefree’ connotation expressed by its empathetic front, even in the third generation.

Its form demonstrates the same creative spirit. The substance of the new platform has given the third-generation 500 an incredible presence: it is 6 cm wider and 6 cm longer, the wheelbase has been extended by 2 cm, and the wheels are larger and further apart, giving it a stronger personality and greater comfort despite its length remaining under four meters.

Inside, the electric 500 is completely new and elegant, with clear references to elements of the first generation. Like an interior designer, the Style Center has furnished the interior by distributing the bulk efficiently to achieve formal simplicity, trim aesthetics and visual clarity. This is exemplified by the wide and slender dashboard and the modular storage solutions between the two front seats where the gear shift console was originally located, significantly improving perceived comfort. There is more space behind the shoulders and for the legs, while the flat bottom can house the lithium batteries without compromising the luggage compartment capacity, which remains unchanged. The result is a well-thought-out and cleaner environment, with fewer buttons and crisp, harmonious lines that are all about sustainability. As for the Hybrid Fiat 500, including the electric version, some trim levels also have seats made using “Seaqual” yarn, derived from plastic recovered from the sea, while others make considerable use of eco-leather rather than real leather.

Incredible excitement

The Fiat 500 has always been synonymous with excitement. And the third generation is also set to amaze, even before pressing the start button. The new 500 debuts in the convertible version: the first open-air four-seater with zero emissions: all open, all electric, all silent. As an icon of La Dolce Vita, it had to be reborn to bring out all the charm of its forms and sounds. And on the subject of sounds, here is another unique feature of the new city car, which will become available later: the Acoustic Vehicle Alert System (AVAS), an acoustic warning for pedestrians that is mandatory at speeds up to 20 km/h; the chosen sound is not a common acoustic signal, but rather the music of Amarcord by Nino Rota, in pure Dolce vita style, an example of the most authentic Italian creativity.

The “la Prima” launch edition is available for pre-booking

A dream is coming true: the “la Prima” launch edition, a limited edition designed for the launch of the New 500, with its own distinct style, exclusivity, technology and connectivity.
From today, March 4, it can be ordered via an online pre-booking system on the www.fiat.com* website, by following a simple procedure of just three clicks.

Style. It is clearly a 500, and as such it cannot but embody style and attention to every detail. Furthermore, it is electric and therefore sustainable, and even the choice of colors was inspired by nature and its basic elements. La Prima is available in three colors:

  • Mineral Grey (metallic), reminiscent of the earth,
  • Ocean Green (pearlescent), which represents the sea,
  • Celestial Blue (three-layer), as a homage to the sky.

2020 Fiat 500 Kartell Concept Wheels

2020 Fiat 500 Kartell Concept

The launch version also features full LED headlights, eco-leather upholstery, 17” diamond-cut wheels and chrome-plated inserts on the windows and side panels.

Exclusivity. Those who desire the New 500 “La Prima” require all its details to be exclusive: the Monogram Soft Top, and the “1 of 500” numbered badge alongside the name of the country in which the car was purchased on the first 500 units sold in the main countries.

Technology. “la Prima” is equipped with the most advanced ADAS systems available:

  • Autonomous Emergency Brake with pedestrian and cyclist detection, Intelligent Speed Assistant
  • Lane Control;
  • High resolution rearview camera with dynamic guidelines;
  • Intelligent Adaptive Cruise Control (iACC) and Lane Centering;
  • Auto headlamp on and Auto High/Low Beam;
  • Emergency Call;
  • Electric park brake.

It is of course equipped with the Level 2 Autonomous driving System, for the first time in a city car.

Connectivity. The new UConnect 5 infotainment system: 7’’ TFT Display, Radio 10.25’’ Touch Screen NAV, Digital Audio Broadcast, Wireless CarPlay / Android Auto, Telematic Box Module.

The “la Prima” full-option convertible is the only electric four-seater convertible. It comes complete with new content as standard, such as the 85 kW fast charger and an interior with eco-leather dashboard and seats.

To book the “la Prima” limited edition, simply browse to the www.fiat.com* website, and with just three clicks and a deposit of €500, you can become a part of the mobility of the future. The steps required are really simple and quick: select your color, register and choose a dealership, then pay the €500 deposit, which is always refundable. The unique and exclusive system uses your postal code to identify environmental incentives, and displays the final price as well as the national and local incentives available in your area. The €500 is not a down-payment, but serves as proof of interest in purchasing a “La Prima” limited edition, only limited numbers of which are available in each country.

The price of the New 500 “la Prima” Convertible, including Easy WallboxTM, is €37,900 (not including the environmental incentives for your country).

500 Kartell

Creativity and innovation are the elements of inspiration for the 500 Kartell One-off, from the iconic brand of Italian industrial design, which constantly experiments and researches new aesthetic and functions vernaculars for plastics. In recent years, Kartell has also been involved in developing increasingly sustainable plastics.
The New 500 Kartell is an ideal mixture of materials that come together to breathe life into a true object of contemporary design.
The exterior features a “monoblock color” concept where the different types of materials – metal, glass, rubber, plastic and fabric – are interpreted in the same color: Kartell blue, derived from Yves Klein blue, a universally recognized color iconic of the brand. The surfaces of the bodywork are mirror-effect Kartell blue, obtained using a blue Kartell mirror effect obtained with an environmentally friendly chrome paint. The two brands’ logos stand out from the bodywork thanks to treatment with a sandblasted polycarbonate, to convey a sense of material and depth.
The most symbolic elements of the exterior, in addition to the color effect, are the components made of polycarbonate recycled from end-of-life parabolic projectors, used in the front grille, wheels and mirror caps. These objects feature a unique design inspired by the pattern of Kartell’s Kabuki lamp, created and developed by the designer Ferruccio Laviani as a motif to lead the new car’s identity, with unique details that recall the texture of the lamp and become special elements of the car. The Kabuki pattern remains the protagonist in the interiors, with a polycarbonate cover on the dashboard insert and transparently applied to the seats.

2020 Fiat 500 Kartell Concept Side View

2020 Fiat 500 Kartell Concept
The contrast between the Kartell blue of the exterior and the brightness of the interior is striking, providing a clear and light environment, combining warm and cool hues. The tactile textile plastics used in the interior are 100% recycled polypropylene, just like the chairs from the latest Kartell collection. The fabrics take on a natural, cozy look, in fully recycled polyester.


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