2015 BMW Compact Sedan Concept

The BMW Group has chosen 2015 Auto Guangzhou, one of the largest international motor shows in China, to present a very special new development to the global public: the company’s vision of a four-door sedan for the compact segment. “The BMW Compact Sedan Concept reveals the potential we see in a compact sedan,” says Adrian van Hooydonk, Senior Vice President BMW Group Design. “It not only gives the driver and passengers generous amounts of space within a compact area but does so while providing the sporting ability you’d expect from BMW and an elegance otherwise only available in large BMW sedans. The quality and intrinsic value of the BMW Compact Sedan Concept are clear signals of our premium intentions for the car.”

The car for a new generation

As great growth potential can be seen in the Chinese premium compact market, BMW has conducted in-depth observation and research for the segment’s development trends and target customers. The BMW Compact Sedan Concept represents the approach to life of a generation of youth in China. These potential customers are confident, dynamic and extremely quality-conscious and have a feel for aesthetics. “The characterful design of the BMW Compact Sedan Concept embodies the driving pleasure offered by a sporting car with minimised exterior dimensions. It is as distinctive as it is essential – and, as such, it injects new life into the compact segment. This four-door sedan stands for everything that sets BMW apart,” explains Karim Habib, Head of Design BMW Automobiles.

Fitting the BMW template from every angle – the exterior design

The compact and agile exterior of the BMW Compact Sedan Concept creates a familiar sedan silhouette based around a striking three-box design. Hallmark BMW proportions imbue the car with a dynamic allure unrivalled in its segment. Its sweeping bonnet and long wheelbase stretch the car visually, while the slightly set-back greenhouse further underlines its sporting nature. The clever use of time-honoured BMW elements, such as a long, prominent swage line, dynamic Hofmeister kink and surfaces moulded with impressive depth, ensures the car cuts an athletic figure from the side and highlights its relationship with other BMW vehicles. The four doors are integrated harmoniously into its proportions and allow easy entry for the driver and all passengers. Discreet soft-touch handles below the swage line open the doors as soon as a finger touches their metal surface.