2027 iCar V25
By Lorenzo Bianchi August 25, 2026
iCAUR, Chery Group's new energy brand, is entering the Australian market in early 2027 with the V25 SUV as its debut model.
The V25 is described as full-electric with a "boxy" design language, a digital cabin and driver-assistance features, though detailed specifications haven't been released.
The V25 will make its first Australian public appearance at Everything Electric Sydney, September 18-20, ahead of local pricing and final launch details.
Exterior Design
iCAUR is introducing the V25 around what the brand calls a "boxy" design language, pitched as bold rather than conventional for the SUV segment. The brand describes its overall approach as pairing daring design with full-electric performance, and frames the V25 specifically as "born for the city yet built for adventure" — language suggesting a rugged edge to the styling rather than a purely urban look.
Proportions and Stance
No dimensions, wheelbase, ground clearance, or seating configuration have been published. [Unverified] — the source material is a market-entry announcement rather than a technical brief, and proportion details will presumably follow closer to launch.
Interior Space and Technology
iCAUR points to a "modern digital cabin" and "intelligent driver assistance technologies" as part of the V25's pitch, without naming screen sizes, infotainment software, or which specific ADAS features are included. The brand's broader positioning statement describes its vehicles as combining "advanced connectivity" with lifestyle-oriented usability, which the V25 is presented as carrying forward as the brand's first Australian model. [Unverified] — cabin layout, materials, and tech specifics beyond those general phrases aren't detailed.
Powertrain and Performance
The V25 is positioned as full-electric, part of what iCAUR describes as combining clean energy technology with its design language across the lineup. The brand ties this to a "lifestyle-first approach to mobility," suggesting the electric drivetrain is being marketed as much for everyday usability as outright performance.
Practical Usability
iCAUR frames the V25 as equally suited to city driving and use "beyond the bitumen," suggesting some off-road or all-terrain intent built specifically for the Australian market. Brand messaging around the V25 also emphasizes everyday practicality alongside that adventure angle, positioning it as a daily-driver SUV rather than a niche off-roader.
Market Positioning
The V25's arrival is part of Chery Group's broader push into Australia, a market the company considers one of its most important internationally, and iCAUR's local launch is being treated as a milestone in that expansion. Kate Gillis, head of brand for iCAUR Australia, framed the launch as pairing striking design with EV technology aimed at buyers who want something outside the mainstream SUV lineup, pointing to local demand for vehicles that combine style, technology and capability, and positioning iCAUR to reach younger buyers drawn to adventure and individuality. iCAUR was founded in 2023 under Chery Group and describes itself more broadly as building intelligent SUVs around expressive design and lifestyle capability, aimed at buyers who want exploration-ready vehicles without giving up daily comfort. The V25 will show publicly in Australia for the first time at Everything Electric Sydney, running September 18 to 20, ahead of confirmed local specification, pricing, and launch timing.