2026 Rolls-Royce Ghost Savile Row
By Lorenzo Bianchi July 8, 2026
One-off Ghost Extended pays tribute to Savile Row and bespoke tailoring.
Midnight Sapphire and English White paint reflect the look of a classic tailored suit.
Hidden embroidery uses 250,000 stitches to showcase Rolls-Royce craftsmanship.
Inspired by London's Most Famous Tailoring Street
Some special editions are all about adding more power or dramatic styling. The 2026 Rolls-Royce Ghost Savile Row takes a different route. This one-off Ghost Extended is less about making noise and more about celebrating craftsmanship.
Its inspiration comes from Savile Row, the London street long associated with bespoke tailoring. Rolls-Royce says both worlds share the same philosophy: every commission starts with an individual idea before skilled craftspeople turn it into something personal. That connection forms the basis of this unique Ghost, which will make its public appearance at the 2026 Goodwood Festival of Speed.
A Familiar Shape with Tailored Details
There's nothing loud about the exterior, and that's exactly the point.
The body wears a two-tone finish in Midnight Sapphire over English White, a color combination inspired by a navy suit paired with a crisp white shirt. It's an understated look, but one that carries plenty of meaning for anyone familiar with classic British tailoring.
Instead of the usual hand-painted coachline, Rolls-Royce added a slim Silver Featureline. It's a small detail, yet it changes the character of the car. The bright accent is meant to recall discreet accessories like polished cufflinks or a dress watch peeking from beneath a shirt cuff.
The look is finished with 22-inch part-polished wheels featuring body-colored centers, keeping the overall design elegant rather than attention-seeking.
The Story Continues Inside
Open the doors and the tailoring theme becomes much easier to appreciate.
The seats combine Navy Blue and Arctic White leather, while Selby Grey stitching runs across the cabin like the pinstripes on a handmade suit. Rolls-Royce even developed a new vertical stitch pattern specifically for this commission, carefully aligning it across each seat just as a tailor would match the fabric on a bespoke jacket.
The real surprise isn't immediately visible. Fold down the rear center armrest and a hidden embroidery appears underneath. It represents the trees in the courtyard at the Home of Rolls-Royce in Goodwood, but it's also intended to resemble the colorful lining tucked inside a tailored jacket.
Creating it was no small task. The artwork required seven thread colors, nearly 1,830 metres of thread, more than 250,000 stitches and around nine hours of embroidery work, making it the most intricate single-frame embroidery Rolls-Royce has ever produced.
Luxury Found in the Smallest Details
The closer you look, the more details emerge.
Open Pore White Wood sits alongside Black Wood trim, while the indicator stalk, climate controls and volume controller are wrapped in leather with matching stitching. Even the illuminated treadplates repeat the hidden embroidery design, and the umbrellas stored inside the doors continue the same navy, grey and white color palette.