2025 Ford Bronco Roadster Concept

• The concept revives the 1966 U13 Bronco Roadster, the original off-road, open-air variant, interpreting its spirit with modern engineering.

• It embraces intentional reduction—no roof, doors, or modern frills—to emphasize direct connection with the environment and “Built Wild” heritage.

• The design features include a fold-down tailgate, machined Fifteen52 Analog wheels, and retro stylings, presented largely as a design exercise rather than a production intent.

Heritage Restated Through Design

Ford marked the Bronco’s 60th anniversary by drawing inspiration from its purest form—the 1966 U13 Roadster. In presenting the 2025 Ford Bronco Roadster Concept, designers stripped the SUV to essentials. With no roof, no doors, minimal floor elements, and utilitarian rear compartment work surfaces, the concept questions how much can be removed without losing presence. That simplified, “Less is more” philosophy echoes Bronco’s original pursuit of “fun through simplicity.”

Open-Air Focus and Living Connection

Designers framed the concept as more than a vehicle—it’s a statement about connection. Driving it would be a visceral experience, comparable to riding a horse or mountain biking, they said. The open-air format immerses occupants directly in the landscape and physical sensation of off-roading.

Modern Execution Meets Retro Cues

While victorious in its simplicity, the concept also integrates contemporary Bronco elements. It rests on a sixth-generation platform with updated styling while introducing retro touches: a fold-down tailgate screen-stamped with “FORD,” and machined Fifteen52 Analog wheels that evoke a vintage feel. The front and rear bumpers are reshaped to mirror the OG Bronco’s proportions, blending nostalgia with current capabilities.

Intentional Design, Not Production Spec

Ford design chief confirmed the Bronco Roadster is a one-off concept, not intended for production. Its purpose is to reflect on the brand’s DNA and spark creativity. The concept serves as a design conversation—underlining how purposeful design can speak volumes when pared back to fundamentals.

Technical Specification

Performance

• Powertrain: Derived from sixth-generation Bronco base, likely using the 2.3 L EcoBoost turbocharged four-cylinder engine
• Transmission: Retains manual gearbox, complete with three pedals

Body & Dimensions

• Configuration: Doorless, roofless open-air design with intentionally minimal bodywork
• Style Features: Fold-down tailgate stamped with “FORD,” retro-style machined Fifteen52 Analog wheels, modified front and rear bumpers reminiscent of the original 1966 U13 Bronco
• Interior: Spartan floor with exposed painted metal, minimal seating (front seats only), and no rear seats or carpeting

Powertrain & Safety Equipment

• The base platform likely supports modern Bronco components, but the concept omits essential safety features such as three-point seat belts, headrests, roll bars, and side-impact protection
• Confirmed to be non-compliant with safety regulations, intended as a design expression rather than a functional production model

Capacities

• Cargo/Load Area: Transitioned to a minimal pickup-style cargo bed behind front seats, also housing a spare tire
• Tailgate: Modified to swing down like the 1966 model, with a rotating license plate holder that remains visible when lowered

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