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#Toyota

Stories
The Nissan Z’s Sales Shine a Positive Light on Nissan’s U.S. Comeback Despite Tariffs

The Nissan Z’s Sales Shine a Positive Light on Nissan’s U.S. Comeback Despite Tariffs

The Nissan Z is outselling the Toyota Supra in 2025 U.S. sales, giving Nissan a rare win in the sports car market. While tariffs squeeze margins, the Z’s momentum and strong SUV sales are helping rebuild Nissan’s image in America.

By Hugo Mattson
Renderings
Will the 2027 Toyota Supra Hybrid revive MK4-inspired styling and a Lexus V6?

Will the 2027 Toyota Supra Hybrid revive MK4-inspired styling and a Lexus V6?

Toyota confirms a 2027 Supra with in-house hybrid power. With Supra fans skeptical of four-cylinder downsizing, could a Lexus V6 deliver both heritage and performance—especially if the new coupe borrows MK4 styling?

By Hugo Mattson
Misfires
Akio Toyoda’s “Three Hybrids per EV” Remark Sparks Worldwide Scientific Rebuttal

Akio Toyoda’s “Three Hybrids per EV” Remark Sparks Worldwide Scientific Rebuttal

Toyota’s chairman recently claimed that one EV pollutes more than three hybrids. His remark has sparked sharp rebuttals from climate researchers and analysts around the globe, reigniting the debate over lifecycle emissions, grid carbon intensity, and battery production.

By Hugo Mattson
Electric Vehicles
Toyota bZ5 Is the $18K EV That Could Flip the Script on the Model Y

Toyota bZ5 Is the $18K EV That Could Flip the Script on the Model Y

Toyota’s new bZ5 Coupe SUV is making waves in China with a bold mix of BYD tech, Tesla-busting pricing, and next-gen partnerships. Here's why it matters — and what it tells us about Toyota’s electric future.

By Hugo Mattson
Electric Vehicles
EVs ‘Dirtier Than You Think’? Akio Toyoda’s Take Sparks Fresh Debate

EVs ‘Dirtier Than You Think’? Akio Toyoda’s Take Sparks Fresh Debate

Toyota chairman Akio Toyoda questions the green image of EVs, arguing hybrids may have lower real-world emissions. Here's why his view is gaining attention.

By Hugo Mattson
Electric Vehicles
Toyota’s 2026 bZ Drops the ‘4X’—But Gains Just About Everything Else

Toyota’s 2026 bZ Drops the ‘4X’—But Gains Just About Everything Else

Toyota’s updated electric SUV gets a sharper design, more power, better range, and adopts Tesla’s charging tech—all while quietly dropping the bZ4X badge.

By Hugo Mattson
Stories
Toyota’s $42 Billion Family Feud: Why Akio Might Buy the House That Built the Brand

Toyota’s $42 Billion Family Feud: Why Akio Might Buy the House That Built the Brand

Toyota is considering a massive ¥6 trillion ($42B) buyout of Toyota Industries. At the center: Akio Toyoda and the founding family. This move could reshape governance, legacy, and shareholder power in Japan’s corporate circles.

By Hugo Mattson
Electric Vehicles
BYD Overtakes Toyota in Bangkok Motor Show Orders: A Sign of Thailand's EV Future?

BYD Overtakes Toyota in Bangkok Motor Show Orders: A Sign of Thailand's EV Future?

BYD surpassed Toyota in vehicle bookings at the 2025 Bangkok International Motor Show, signaling a major shift in Thailand’s car market toward electric vehicles. Strong EV demand, local incentives, and Chinese momentum are reshaping the country’s automotive hierarchy.

By Hugo Mattson