Lancia Pura Montecarlo Shows How to Revive a Legend Without Ruining It
The Pura Montecarlo is car designer Christopher Giroux’s tribute to Lancia’s racing soul, but it’s also a design study with real weight. Sculptural lines, rally-ready stance, and the effortless use of the Pu+Ra language prove the Montecarlo can return in 2025 without losing its identity.
By Hugo Mattson