Mazda’s EZ-60 Stuns China: 10,000 Orders, One Very Big Screen, and a Shot at the Model Y
By Team Dailyrevs April 30, 2025
Mazda EZ-60 earns over 10,000 pre-orders in just 48 hours after debut at Auto Shanghai 2025.
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EV will be offered in both BEV and REEV formats with advanced in-car tech, including a 26.45-inch 5K display.
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Positioned to rival Tesla Model Y in China with bold design, competitive pricing, and Changan partnership.
Mazda’s EZ-60 Is a Serious Curveball in China’s EV Game
There’s something satisfying about watching an underdog get clever—and that’s exactly what Mazda seems to be doing with the all-new EZ-60. Launched at Auto Shanghai 2025, this electric SUV didn’t just make waves—it set off a small tsunami. Over 10,000 pre-orders were placed within just 48 hours. Granted, those early deposits were a symbolic 10 yuan (about $1.40), but that doesn’t make the interest any less real. If buzz were currency, the EZ-60 is already rich.
What You Need to Know About the Mazda EZ-60
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Booked Over 10,000 Times in Just 48 Hours
Thanks to a clever ¥10 deposit strategy, Mazda’s EV drew record-breaking interest right after launch. -
Premiered at Auto Shanghai 2025
The perfect stage to debut a China-focused electric SUV with global aspirations. Rides on a Shared Foundation
Underneath the EZ-60 is the EPA1 platform, the same architecture used by Changan’s Deepal S07. It’s a flexible base that supports both pure electric setups and range-extending hybrids—giving Mazda room to tailor performance to different buyer needs.-
Electric, or Electric With Backup
Mazda isn’t forcing a one-size-fits-all solution here. Buyers can pick a fully electric version or opt for the range-extended model, which uses a small petrol engine as a generator—ideal for those still easing into EV life.Cinematic Interior Tech
Anchored by a stunning 26.45-inch 5K ultra-wide display and a Dolby Atmos sound system—think more luxury lounge than dashboard. -
China is the Core Target
But expect a rebadged version (possibly named Mazda CX-6e) to appear in other markets later. -
Goes Head-to-Head With the Tesla Model Y
But Mazda's play is subtler: it’s not chasing speed stats—it’s selling serenity, design purity, and smart tech integration.
Design Analysis: Smooth Criminal in SUV Form
From the first glance, the EZ-60 doesn’t scream “budget Tesla alternative.” In fact, it doesn’t scream at all. It’s quiet, confident, and distinctly Mazda. The lines flow with Kodo purity—subtle creases and tightly drawn curves create an athletic posture without being aggressive. The front end is a bit more upright than you’d expect from Mazda, almost SUV-traditional, but the surfacing and proportions keep it feeling modern.
The silhouette is coupe-like—low roofline, tucked rear, and a floating D-pillar element that visually slims down the mass. The flush door handles and aero-optimized wheels add an EV-standard minimalism, but Mazda wisely avoids full-on anonymity. You’d recognize this as a Mazda even without the badge.
One detail that stands out: The headlight treatment has an Arata Concept-like nod, showing continuity with Mazda’s design explorations of the past two years.
Inside: Part Lounge, Part Cockpit, All Digital
Here’s where Mazda turns the volume up—digitally. The EZ-60’s cabin is dominated by a 26.45-inch 5K display that stretches nearly the width of the dash. It’s a statement piece—cinematic in scope, practical in layout, and unmistakably futuristic. Pair that with the Dolby Atmos-enabled sound system and minimalist physical controls, and it’s clear Mazda wants you to feel like you’ve stepped into a tech-lux space.
Materials appear upscale, but not ostentatious. Think Scandinavian restraint, with Japanese execution. The steering wheel has a flattened bottom, the center console is cleanly designed, and ambient lighting adds warmth.
There’s no giant yoke here. Mazda hasn’t gone full spaceship—it’s EV maturity without gimmickry.
Powertrain and Platform: Not Just a Pretty Face
The EZ-60 rides on the EPA1 platform, a modular EV base co-developed with Changan, Mazda’s Chinese partner. That gives it flexibility in powertrains: a fully electric BEV variant for the purists, and a range-extended EV (REEV) for those with charging anxiety. No exact battery specs were confirmed at launch, but expectations hover around a 500–600 km range for the BEV and slightly less for the REEV.
Performance details are still under wraps, but this isn’t a drag-race machine—it’s more of a refined commuter with just enough punch to feel modern.
Can It Really Rival the Model Y?
Let’s not kid ourselves: Tesla’s Model Y dominates the segment in China, and that won’t change overnight. But the EZ-60 isn’t trying to beat Tesla at Tesla’s game—it’s offering an alternative with softer design, richer cabin tech, and a less polarizing brand identity. That might be enough for buyers who want premium, but not the full hype machine.
Mazda's ace? Strategic pricing, clever packaging, and a brand that still evokes reliability and driver-centricity—even in the EV space.
Final Thoughts: A Calculated, Stylish Swing
The EZ-60 isn’t revolutionary. It’s strategic. Mazda didn’t try to reinvent the electric SUV—they refined it with their own DNA and packaged it for a Chinese audience hungry for options beyond Tesla and BYD. The result? A stylish, technically sound, emotionally restrained SUV that’s already sparked over 10,000 raised hands in just two days.
This may not be the beginning of a Mazda EV empire, but it’s a sharp move from a brand that still knows how to surprise—quietly, but with impact.
High Quality Image Gallery Of The Mazda EZ-60