2025 Ford Bronco Concepts Arches and Cliffhanger: A Tribute to Moab's Rugged Landscape

By Team Dailyrevs  

2025 Ford Bronco Concepts Arches and Cliffhanger: A Tribute to Moab's Rugged Landscape

  • Ford debuts the Arches and Cliffhanger concepts at Moab's Bronco Off-Roadeo, stacked with bespoke off-road modifications.

  • Designs mix extreme functionality with aesthetic appeal, sporting 37"–40" tires, winches, and petroglyph-inspired decals.

  • The builds are both homage and test bed—suggestions of potential accessories or trims for the Bronco brand.

Welcome to the Bronco Stampede—Moab Edition

Every year, Ford uses Moab like a live-action sketchbook. This time, they’ve scribbled outside the lines with two unruly Bronco builds that are as much rolling art as they are rock crawlers. Meet the 2025 Bronco Arches and Cliffhanger—two concepts so overbuilt, you wonder if the rocks are ready for them.

Dubbed “project vehicles,” both SUVs were developed for the Bronco Off-Roadeo program—Ford’s hands-on adventure school for off-roaders. But don’t let the event-friendly context fool you. These rigs bring serious trail hardware, backed by serious intentions.

Arches and Cliffhanger

These aren’t your average SEMA showpieces. Ford is using them as rolling demonstrations of what’s technically feasible within the Bronco’s platform—and perhaps more importantly, what might sell.

Arches, named after the Arches National Park, takes a more grounded approach—figuratively, at least. It leans heavily on design elements tied to its location. From petroglyph-style stickers to GPS coordinates of trails, it’s practically a geocacher’s dream ride.

Cliffhanger, on the other hand, is the extrovert. With massive 40-inch tires wrapped around beadlocks and a suspension setup you’d expect from a desert pre-runner, it’s the no-holds-barred version that’ll make even Jeep loyalists do a double-take.

What's Ford Really Doing Here?

There’s more at play than just flexing metal and rubber. The Bronco Off-Roadeo program is where Ford builds community—and loyalty. These wild builds act as aspirational avatars, showcasing what’s possible with enough catalog parts and some creative engineering.

They also serve as quiet test balloons for future accessories and special trims. If fans bite, expect parts like tubular doors, adventure gear, and graphics packages to show up in Ford Performance catalogs or limited-run models.

A Nod to the Landscape—and a Jab at Jeep?

With Moab as its backdrop, the visual elements are just as important as the hardware. The Arches design takes to its surroundings, harmonizing local topography into its paint job. The Cliffhanger draws from local Newspaper Rock, using tribal-style graphics as a decal theme—borderline skirting controversy, but certainly making a point.

In a tongue-in-cheek way, Ford seems to be saying, “Jeep’s been doing this for decades… but look how quickly we’re catching up.”

The Final Climb

Whether you see these builds as legitimate development exercises or just off-road cosplay, one thing is clear: Ford isn’t just selling Broncos—they’re selling the Bronco lifestyle. These concepts are engineered to stir desire, flex capability, and cement the Bronco’s standing in the off-road community.

And if you’re wondering whether these are production-bound, the answer is classic Ford: We’ll see how much noise they make.

Click Here to for the detailed image gallery featuring Ford Bronco Off-Roadeo Arches Concept and here for the image gallery featuring Ford Bronco Off-Roadeo Cliffhanger Concept.