2020 Volkswagen Taigun


2020 Volkswagen Taigun

About the Car

2020 Volkswagen Taigun

An SUVW for the doers. For the go-getters. For you who believes that every day is a new chase – a tireless quest for more. For you who fuels up on belief, brings all your passion and desire. Because you bring your hustle, we present the All New Volkswagen Taigun. Witness the All New Volkswagen Taigun at the India Motor Show 2020, Greater Noida.

 

  • India premiere for “New Volkswagen” at the upcoming Auto Expo. The world premiere of the new brand design and logo took place at IAA 2019 in Frankfurt
  • In this new avatar, the presentation of the brand will become more digital, human and more modern. The brand’s visual language will be very different from that projected by Volkswagen to date
  • The new brand design marks the start of a new era for Volkswagen

At the Auto Expo 2020, Volkswagen, Europe’s largest car manufacturer will be celebrating two major announcements – Volkswagen’s SUV offensive and its new brand design. The brand is presenting its new logo and its new brand design to the public under the motto of “New Volkswagen”. It has a presentation that is powerful, fresh, modern, positive and attractive. Our brand objective is to create a 360° customer experience that is intriguing and contemporary across all channels. The brand’s visual language will be very different from that projected by Volkswagen to date.

The symbol and trademark will be the new logo, which will be reduced to its essential elements and presented with a new design that is flat and twodimensional. The brand design and the logo aim for high flexibility and are intended for digital applications. It will be more modern, clearer and simple. It would also apply to the new brand signals such as pictograms, typography, colors or layouts.

For the first time, the brand will have a female voice in the sound logo, which will replace the former brand claim.

“The new brand design marks the start of a new era for Volkswagen. Globally, the brand has committed itself towards being carbon neutral by 2050. Over the last four years, Volkswagen brand has taken and implemented bold decisions in almost all areas of its activities. This comprehensive rebranding is the logical consequence of our brand’s strategic reorientation. Now is the right time to make the new attitude of our brand, visible to the outside world”, said Steffen Knapp, Director, Volkswagen Passenger Cars India.

Our aim in the future will not be to show a perfect advertising world but to create an amalgamation of more human, lively and authentic stories through our communication channels.

 

Source