2020 NIO EC6

Currently, NIO has three products on sale: ES8, ES6 and EC6, and released the first sedan ET7 at the beginning of this year. However, ET7 is expected to be the first to be launched in the Chinese market. Therefore, the models that open the European market will also be available in three SUV models. Born in. Zhang Hui said: “EC6 has achieved very good sales results after its launch in China, and it is currently the best-selling coupe SUV model in China. Its sales have surpassed the BMW X4, but whether it is suitable for European consumer habits remains to be investigated.”

In addition, regarding the retail model, the BaaS battery leasing service adopted by Weilai in China has achieved a very good reputation. In addition, the power exchange station cooperating with Sinopec is gradually being built. It can be said that these are also the two major trump cards of Weilai in the country. . Whether they can be successfully deployed in Europe is still under consideration.

The last point is still being discussed internally. In the Chinese market, there are about 88,000 NIO car owners who have purchased their cars through the APP, but whether the O2O (online-to-offline) retail model can adapt to the habits of European consumers is still unclear. Confirmed, so the retail model will also be adjusted to the habits of the European market.

In addition, Zhang Hui, vice president of NIO Europe, said in an interview with foreign media that NIO will use Norway as the fulcrum for entering Europe and will not rule out the possibility of entering other more mature markets in the future, but the specific timetable is not yet available.

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