2023 Pininfarina Pura Vision Concept
About the Car
2023 Pininfarina Pura Vision Concept
Electrifying Elegance: The 2023 Pininfarina Pura Vision Concept embodies the essence of electric luxury, combining timeless beauty and innovative design to create a dynamic identity for the next generation of pure electric vehicles.
Seamless Fusion of Past and Future: With its striking cab-rear proportions and pillarless tri-opening doors, the Pura Vision Concept seamlessly transforms iconic design heritage into a vision of the future, delivering unmistakable presence on the road.
Artistry Inspired by History: Drawing inspiration from the iconic 1947 Cisitalia, the Pura Vision Concept showcases a sculptural statement with low hood and high fenders, paying homage to a vehicle that became a part of MoMA's collection.
Innovative Lighting Technology: L.E.S.S. nanofibre lighting technology, with fibers measuring less than 1mm thick, shapes the Pura Vision's distinctive face, creating a mesmerizing daytime running light signature and accentuating its modern charm.
Unparalleled Exterior Detailing: The Pura Vision Concept's exterior is a masterclass in craftsmanship, from the precisely engineered anodized aluminum beltline to the exposed carbon fiber elements, showcasing Automobili Pininfarina's commitment to attention to detail.
Luxurious Panoramic Connection: An innovative panoramic roof, illuminated by gentle LED lighting, elegantly links the expansive windscreen to the rear tailgate, creating an inviting and connected atmosphere within the spacious 2+2 seating layout.
Tailored Interior Opulence: Inspired by luxury sailing yachts, the Pura Vision Concept's interior boasts 'floating' front seats and a center console reminiscent of a sail's boom, creating an airy and welcoming cabin that merges seamlessly with the exterior lines.
Next-Level Connectivity: Elevating the driving experience, the Pura Vision Concept features a technology-rich cabin equipped with an intuitive central touchscreen, advanced digital instrumentation, and personalized head-up display, ensuring occupants have the information they need at their fingertips.
Sustainable Craftsmanship: The interior of the Pura Vision Concept is a testament to sustainability, featuring a blend of soft semi-aniline leather and recycled materials like the signature textile fabric, which exudes both tactile luxury and eco-consciousness.
A Future Shaped by Experts: Developed by Automobili Pininfarina's in-house family of engineering and manufacturing experts, the Pura Vision Concept promises to define a new era of connected electric luxury, setting the stage for a range of vehicles that combine Italian artistry with cutting-edge technology.
Embarking on an electrifying journey into the world of luxury, Automobili Pininfarina introduces the groundbreaking 2023 Pininfarina Pura Vision Concept. This visionary design concept sets the stage for a new era of electric opulence, embodying the essence of the PURA design philosophy. With a nod to the iconic heritage of Pininfarina SpA, this masterpiece envisions a captivating Electric Luxury Utility Vehicle (e-LUV) that seamlessly merges the past with the future.
A Glimpse into the Future Get ready to be captivated by the allure of the Pura Vision Concept, a tantalizing glimpse into the forthcoming generation of pure electric luxury vehicles by Automobili Pininfarina. Set to make its dazzling public debut at Monterey Car Week in August, this masterpiece will share the spotlight with the awe-inspiring Battista Edizione Nino Farina hyper GT and another equally remarkable production vehicle. Together, they're redefining the art of driving pleasure.
A Fusion of Elegance and Performance The Pura Vision Concept reimagines the electric Luxury Utility Vehicle, harmonizing bold proportions with timeless aesthetics. This artful creation showcases a distinctive cab-rear layout, seamlessly blending iconic beauty with meticulous detailing. The showstopper features include its uniquely narrow glasshouse and innovative tri-opening pillarless doors that beckon you into its sophisticated interior.
The Essence of PURA Philosophy With a rich legacy spanning 94 years, Pininfarina's design legacy is synonymous with timeless elegance. The Pura Vision Concept brings forth this trademark elegance by harmonizing classic proportions with intricate detailing. Drawing inspiration from the legendary 1947 Cisitalia, the low hood and high fenders pay homage to the very first vehicle to grace the collection of New York's Museum of Modern Art (MoMA).
Unveiling the Extraordinary Exterior The Pura Vision Concept boasts a signature façade, characterized by concealed headlights and cutting-edge L.E.S.S. nanofibre lighting technology. This technology crafts a captivating daytime running light signature with nanofibers less than 1mm thick. The lighting design is versatile, aligning with diverse aesthetics. The innovative construction guarantees energy efficiency, seamlessly suiting the visionary electric LUV. The full-width multi-functional design element, housing the headlights, not only defines the body's lower sections but also elevates cooling and aerodynamic performance.